CRM and Email Integrator

National Bank of Canada; Montreal; Hybrid; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Health and wellness program

Employee Share Ownership Plan

Employee and family assistance program

Preferential banking services

Community involvement initiatives

Virtual sleep clinic

Job summary

National Bank is seeking an Email and CRM Integrator to join the Customer Contacts and Performance team in Montreal. You will act as a campaign specialist focused on targeted communications, particularly emails via Salesforce Marketing Cloud.

You will implement campaigns, test HTML/AMPSCRIPT, ensure smooth execution, and collaborate across teams to maintain consistent customer journeys and optimize reporting.

Qualifications

• 2–4 years of experience in managing email campaigns or integrating into a CRM environment.
• Master HTML/CSS integration for email.
• Learn about Email Studio, Journey Builder, Automation Studio.
• Know email testing tools (Litmus, Email on Acid).
• Possess a basic knowledge of SQL and segmentation.
• Experience with AEP and SFMC – an asset.

Responsibilities

• Implement Email Campaigns in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
• Integrate and test HTML/AMPSCRIPT emails for multi-client compatibility.
• Ensure campaigns run smoothly: plan, execute, monitor and report.
• Collaborate with relationship marketing and targeting teams to ensure consistent messaging.
• Participate in continuous improvement of integration and dissemination processes.
• Monitor email marketing best practices and SFMC developments.

Skills

Email campaign management

CRM integration

SQL basics

Agile collaboration

Tools

Salesforce Marketing Cloud

Email Studio

Journey Builder

Automation Studio

Litmus

Email on Acid

HTML/CSS

Job description

A career as an Email and CRM Integrator in the Customer Contacts and Performance team at National Bank means acting as a campaign specialist to strengthen our team dedicated to the integration of targeted communications, particularly emails via the Salesforce Marketing Cloud platform. This job allows you to have a positive impact on our organization through your expertise in email communications and the strategic use of customer data (profile and holding).

• Implement Email Campaigns in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio)
• Integrate and test HTML/AMPSCRIPT emails to ensure multi-client compatibility and optimal display
• Ensure the smooth running of campaigns: plan, execute, monitor and carry out reporting
• Collaborate with relationship marketing and targeting teams to ensure consistent messaging and customer journeys
• Participate in the continuous improvement of integration and dissemination processes
• Contribute to the monitoring of email marketing best practices and Salesforce Marketing Cloud (SFMC) developments.

Your team

The Vice-President, Digital and Marketing is made up of 280 specialists who work in an agile, proactive and collaborative manner to seize opportunities, stay on the cutting edge of technology and continuously improve processes. You are part of a large team of more than 45 colleagues and report to the Senior Director of Campaigning. Our team stands out for its human and authentic management approach, promoting the fulfillment of each person in his or her role.

The integration team, made up of 9 specialists, combines an in-depth understanding of the client experience, a strong strategic vision and a sharp mastery of technological business capabilities. Together, we design innovative solutions to effectively reach National Bank's Personal, Commercial and Wealth Management clients.

We aim to offer you maximum flexibility to promote your quality of life. This translates into a hybrid work environment, as well as a flexible and adaptable schedule.

The Bank values continuous development and internal mobility. Our personalized training programs, based on learning in action, allow you to master your craft and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center and coaching and mentoring support are available to you at all times.

Prerequisites

• Have a minimum of 2 to 4 years of experience in managing email campaigns or integrating into a CRM environment
• Master HTML/CSS integration for email
• Learn about Email Studio, Journey Builder, Automation Studi
• Know email testing tools (Litmus, Email on Acid
• Possess a basic knowledge of SQL and segmentation
• Experience with AEP and SFMC – an asset.

Languages:

French

Skills

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In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family such as:

* Health and wellness program, including many options

* Employee Share Ownership Plan

* Employee and family assistance program

* Preferential banking services

* Involvement in community initiatives

* Virtual sleep clinic

We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We value employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.

Making a bold move in a people-first environment

We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people’s lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier-free and accessible environment to all employees.

We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations. We welcome all candidates! What can you bring to our team?

Why work at National Bank?

For an environment that supports your career path

There are many varied opportunities for you to progress and develop, and move ahead in your career. This includes on-the-job learning and training, co-development and pairing with other employees, professional support and mentoring, internal career days or discussion forums with our leaders.

For an inclusive and diverse environment

We foster inclusion in an environment where each person’s unique qualities, whether visible or invisible, are celebrated and valued. We welcome all candidates! What can you bring to our team?

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