Creative Strategist | Paid Social for E-comm & Personal Brands | Remote (US)

Atomic HR; Montreal; Remote; CAD 34,000 - 83,000; Part time

Job summary

Atomic HR is seeking a Freelance Social Media Specialist to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role focuses on building a premium, education-first personal brand that grows organically and attracts referrals.

You will turn client ideas into polished content, develop relatable pillars, and optimize posting cadence while maintaining a high-end aesthetic and authentic voice that resonates with a professional audience in the life

Qualifications

• Proven experience building TikTok and Instagram with a portfolio and results.
• Strong short-form video skills across ideation, filming direction, and editing.
• Solid graphic design, caption, and copywriting ability.
• Track record building personal or founder-led brands, including rebrands.
• Strong eye for premium, aspirational aesthetics that feel curated.
• Ability to make educational topics simple; finance or insurance familiarity is a plus.
• Focus on organic, community and referral-led growth rather than paid tactics.
• Flexible, proactive, and collaborative; able to take direction and run with it.

Responsibilities

• Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.
• Define content pillars, positioning, and a consistent posting cadence.
• Turn the client’s ideas into polished short-form content.
• Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy.
• Lead the personal rebrand and establish a cohesive, premium, education-first identity.
• Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.
• Grow the accounts organically to drive inbound interest, community, and referrals.
• Track engagement, report on performance, and continuously refine the approach.

Skills

TikTok growth

Instagram growth

Short-form video

Editing

Graphic design

Copywriting

Brand building

Education-first content

Organic growth

Content ideation

Tools

CapCut

Premiere Pro

Graphic design tools

Job description

We are seeking a Freelance Social Media Specialist to lead end‑to‑end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short‑form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education‑first presence from the ground up.

About the Client

The client is a life insurance agent focused on family and union‑member benefits. The positioning is deliberately exclusive and premium, closer to an invite‑only, members‑only community than a mass‑market page: education‑first and trust‑led. The objective is to establish a credible, high‑end profile that attracts the right audience organically and turns inbound interest into referrals.

Responsibilities

• Develop and lead an end‑to‑end social media strategy for TikTok and Instagram, built from the ground up.
• Define content pillars, positioning, and a consistent posting cadence.
• Turn the client’s ideas into polished short‑form content.
• Produce and edit content end to end, including Reels, TikTok, Shorts, and short‑form videos, graphics, captions, and copy.
• Lead the personal rebrand and establish a cohesive, premium, education‑first identity.
• Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non‑salesy way.
• Grow the accounts organically to drive inbound interest, community, and referrals.
• Track engagement, report on performance, and continuously refine the approach.

Requirements

• Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
• Strong short‑form video skills across ideation, filming direction, and editing.
• Solid graphic design, caption, and copywriting ability.
• A track record building personal or founder‑led brands, including rebrands.
• A strong eye for premium, aspirational aesthetics that feel curated rather than mass‑market or corporate.
• Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
• Focus on organic, community and referral‑led growth rather than paid or ads‑led tactics.
• Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.