Talent Network Social Media Brand Strategist (Part-Time / Hourly)

Toptal; Canada; Remote; CAD 34,000 - 55,000; Part time

Job summary

A leading talent network is seeking a Social Media Brand Strategist to coach creators in growing their audience and monetizing their content. This part-time role involves delivering hands-on coaching, refining methodologies, and creating structured playbooks. The ideal candidate will have a strong grasp of social media strategies, proven experience in growing accounts, and excellent communication skills. This is a remote contract position that encourages innovation and strategic growth.

Qualifications

• Bachelor's degree is required.
• Proven experience growing social media accounts on YouTube, Instagram, and/or TikTok.
• Ability to analyze performance data and translate insights into clear, actionable guidance.
• Ability to analyze performance data and translate insights into actionable guidance.
• Excellent written and verbal communication in English.
• Experience coaching, advising, or client accountability.
• Ability to structure creative work into teachable steps.

Responsibilities

• Conduct creators onboarding, assess performance, and identify growth opportunities.
• Provide 1-to-1 coaching on content strategy.
• Define weekly goals and metrics that drive measurable growth.
• Guide creators toward professional publishing standards and audience development.
• Support monetization preparation and activate brand opportunities when appropriate.
• Design and refine coaching methodologies to scale the Creator Agent function.
• Create structured playbooks, templates, and training materials for future agents.
• Collaborate with Operations to strengthen creator success processes.

Skills

Growing social media accounts

Content strategy fundamentals

Performance data analysis

Excellent communication skills

Creative breakdown into frameworks

Organizational discipline

Communication

Organization

Education

Bachelor's degree

Tools

Instagram

YouTube

TikTok

Job description

Talent Network Social Media Brand Strategist (Part-Time / Hourly)

Toptal

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Job Summary

Join Toptal’s network as a Social Media Brand Strategist to onboard, coach, and accelerate the growth of our Content Creator users. You will join an execution‑driven team building a new business unit from zero. Your mindset must be that of a builder, not just a coach.

Core Missions

• Deliver hands‑on creator growth: You will coach creators 1-to-1 to grow their audience, increase their engagement, and monetize their content. You will analyze their entire content plan end-to-end. You will challenge them with personalized weekly tasks that improve key metrics such as click‑through‑rate, retention rate, followers growth, and engagement rate. Once creators reach strong traction, you will also identify new revenue opportunities and activate brand deals.
• Build the foundations of the Creator Agent function: As one of our first Creator Agents, you will design, test, and refine the methodologies that power our coaching model. You will transform your learnings into structured playbooks, training materials, and repeatable processes that will allow us to scale a high‑performing agent team.

Responsibilities

• Conduct creators onboarding, assess performance, and identify growth opportunities across platforms.
• Provide 1‑to‑1 coaching focused on improving content strategy, packaging, and execution (from scripting to community building).
• Define weekly goals and metrics that drive measurable growth.
• Guide creators toward professional publishing standards and consistent audience development.
• Support creators in preparing for monetization and activate brand opportunities when appropriate.
• Design, test, and refine the coaching methodologies that will scale the Creator Agent function.
• Convert insights into structured playbooks, templates, and training materials for future agents.
• Partner with the Operations Director to strengthen creator success processes and growth frameworks.
• Collaborate with marketing, product, and partnerships teams on creator‑facing initiatives.
• Stay ahead of platform trends, algorithm shifts, and best practices to update our approach continuously.

Qualifications and Job Requirements

• A bachelor’s degree is required.
• Proven experience growing social media accounts on YouTube, Instagram, and/or TikTok.
• Strong understanding of content strategy fundamentals: ideation, hooks, titles, thumbnails, and retention, conversion, and community building.
• Ability to analyze performance data and translate insights into clear, actionable guidance.
• Excellent written and verbal communication skills in English.
• Experience in roles that require coaching, advising, or client accountability.
• Ability to break down creative work into structured frameworks and teachable steps.
• Strong organizational discipline to manage around 10 creators weekly.
• Availability to work in the Americas time zone.
• Familiarity with creator monetization and brand partnerships is a plus.
• Are a creator with +50k followers/subscribers on Instagram, YouTube, or TikTok.
• Have monetized your own content through different sources, including brand deals, affiliate marketing, platform payouts, and selling products/services to your own audience.
• Are familiar with doing paid social campaigns.

Employment Type

Contract

Seniority Level

Associate

Job Function

Marketing, Strategy/Planning, and Advertising

Industries

Social Networking Platforms, Professional Services, and Marketing Services