Creative Director - Video (L.A. or D.C.) - Full-time, Freelance, or Contractor

Bryson Gillette, LLC; Canada; On-site; CAD 124,000 - 173,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with employer match

Flexible time-off

Parental leave

Discretionary year-end bonuses

Job summary

Bryson Gillette is a dynamic, data-driven communications firm with a national scope. We seek a senior creative leader who can blend art and analytics to drive multi-format campaigns, mentor teams, and win new business.

Based in Los Angeles or Washington, D.C., the role emphasizes collaboration across public affairs, nonprofit and private sector clients. You will lead end-to-end development, oversee production, and translate campaign goals into compelling, performance-driven creative.

Qualifications

• Experience across public affairs campaigns, nonprofits, political campaigns or private sector brands.
• Ability to direct editors and contractors and communicate a clear creative vision.
• Strong understanding of social and paid media performance metrics and optimization methods.
• Experience designing and analyzing creative tests (A/B or multivariate).
• Familiarity with analytics and visualization tools (GA, Looker, Tableau).

Responsibilities

• Lead end-to-end creative development across formats (long-form to short-form).
• Oversee concepting, scripting, and production from idea to delivery.
• Bridge strategy and production with clear briefs for editors and designers.
• Manage external partners to ensure quality and alignment with client goals.
• Collaborate with paid media to align creative with targeting and ROI.
• Stay ahead of digital trends and bring fresh ideas to the team.
• Contribute to new business proposals with compelling campaign concepts.
• Mentor and teach team members.

Skills

Public affairs

Nonprofits experience

Political campaigns

Private sector brands

Creative direction

Tools

Google Analytics

Meta Ads Manager

TikTok Creative Center

Looker

Tableau

Job description

Who We Are

Bryson Gillette is a Los Angeles, California and Washington, D.C.-based, minority-owned, intentionally diverse communications firm. With expertise in strategic communications, media relations, crisis communications, and political consulting, we develop tailored strategies to help clients tackle their most pressing communications needs. We are a mission-driven organization that partners with companies, candidates, and individuals fighting to make the world more just, safe, healthy, and prosperous for all.

We are also a fun, smart, collaborative group who care about the world around us and seek to make positive change at home and across the country. We are experts without egos and creative without control issues. Come work with us and you’ll learn a lot, make an impact, and have fun doing it.

We are an equal opportunity employer. We value a diverse workforce. We encourage applications from all qualified individuals without regard to race, ethnicity, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, and/or veteran status.

Who You Are

You are a smart, kind, friendly individual who works hard and well with others. You are someone who loves being at the intersection of art and analytics, who stays ahead of trends, and who can lead ambitious creative projects from conception to performance-driven execution. You are an exceptional communicator who produces excellent, strategic, and creative work, while also bringing a lot of heart to everything you do. People describe you as a self-starter and problem-solver, who multitasks well and thrives in a fast-paced environment. You bring a diverse perspective to every conversation, while also listening and empathizing. Above all, you want to leave a lasting, positive impact on the world around you. This role is based in Los Angeles or Washington, D.C.

What You’ll Do:

Strategic Oversight & Systemization

• Lead end-to-end creative development across formats — from longer-form storytelling to short-form “cut downs” (social, Reels, TikToks, YouTube Shorts).


• Oversee concepting, scripting, and production, guiding creative teams and contractors from idea through final delivery.


• Bridge strategy and production: translate campaign goals into creative briefs, provide clear direction to editors and motion designers, and ensure every asset supports broader campaign objectives.


• Manage external creative partners — from production crews to freelance editors — ensuring quality, efficiency, and alignment with client goals.


• Collaborate closely with paid media strategists to align creative direction with targeting, budget, and performance goals.


• Stay ahead of digital and cultural trends — from platform shifts to new creative formats — and proactively bring fresh ideas to the team.


• Bring a creative vision to new business proposals, helping to envision, design and sell overarching campaign concepts to prospective clients.


• Be willing to teach and mentor the team around your expertise.

Data & Analytics — Turning Insights Into Impact

• Monitor and interpret creative performance data across platforms to understand what’s resonating and why.


• Design and evaluate A/B and multivariate creative tests.


• Translate insights into creative action: adjust scripts, visuals, and copy based on audience engagement, retention, and conversion trends.


• Partner with clients and internal teams to connect creative performance to campaign objectives and ROI.


• Build or maintain performance dashboards to track creative outcomes and report learnings across clients.


• Stay fluent in analytics and ad platform tools and emerging creative optimization technologies.

What Skills and Experiences You’ll Bring:

• Experience working across public affairs campaigns, nonprofits, political campaigns and private sector brands — or the ability to navigate those worlds confidently.


• Comfort directing editors and creative contractors; you know how to communicate a clear creative vision and how to get the best out of collaborators.


• Deep understanding of social and paid media performance metrics — and the ability to interpret results and optimize creative accordingly.


• Experience designing and analyzing creative tests (A/B or multivariate) and iterating based on data.


• Familiarity with analytics and visualization tools (e.g., Google Analytics, Meta Ads Manager, TikTok Creative Center, Looker, Tableau).


• A collaborative mindset and strong communication skills — you can translate creative ideas into strategy and strategy into visuals.


• Curiosity, adaptability, and an instinct for spotting cultural and digital trends before they go mainstream.


• Excellent written and oral communication skills


• A growth mindset

What Would Be Great to Bring:

• Motion graphics or animation experience.


• Comfort with UX, landing page creative, or integrated digital storytelling.


• Experience producing for broadcast or linear TV.


• Fluency in multiple languages or experience creating multilingual content.


• Experience working on issues related to diversity, equity and inclusion, and/or social or racial justice advocacy


• Client relationship experience


• Good sense of humor

Compensation & Benefits:

• The salary range for this position is an annual salary of $90 - 125k. For clarity, this is the starting range for the position; it is not an indication that you are capped at that range once you’re in the position.


• Bryson provides insurance coverage for employees and their dependents, which includes a PPO health plan, dental, and vision coverage.


• 401(k) Plan w/ Employer Match


• Flexible Time-Off policy with no vacation caps, after 90 day period


• Generous, paid parental leave


• Discretionary, year-end bonuses