Senior Account Manager (Paid Media)

Advantage HQ; Toronto; Remote; CAD 70,000 - 80,000; Full time

Job summary

Cossette Media is seeking a Social Media Manager to build and grow a personality-led social presence from the ground up, owning organic social end-to-end for both brands. Remote, full-time, with a focus on strategy, content planning, production management, and performance optimization across Instagram and TikTok.

You will work with the founder to shape a distinctive online identity and drive audience growth, engagement, and brand recognition through viral concepts, content formats, and

Qualifications

• Launch and grow Instagram and TikTok from zero or early follower stages.
• Portfolio of viral or high-performing social content with measurable growth.
• Deep knowledge of Instagram and TikTok algorithms and organic growth.
• Hands-on end-to-end social media management experience.
• Strong project management and ability to collaborate with founder/partners.
• Able to work PST hours.

Responsibilities

• Build and launch Instagram and TikTok from zero with positioning, tone of voice, content pillars, visual direction, and channel strategy.
• Develop and execute the organic growth strategy, focusing on reach, engagement, follower growth, and long-term audience development.
• Create viral concepts, social-first stories, and repeatable content formats that establish a distinctive online personality.
• Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization.
• Use platform analytics, audience insights, watch time, retention, and engagement data to guide creative decisions and improve performance.
• Manage day-to-day community engagement and coordinate with the founder and creative partners.

Skills

Social media growth

Content strategy

Storytelling

Analytics & optimization

Project management

Collaboration

PST hours

Job description

We are seeking a Social Media Manager to build and grow a personality-led social media presence from the ground up.

This is a hands‑on, end‑to‑end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management, and performance optimization across Instagram and TikTok. You will work closely with the founder to establish a distinctive online identity and develop it into a recognizable, highly engaging social presence.

You will own organic social for both brands end to end across every social channel. You decide what each account is for, who it should bring in and what content grows it. Then you plan it, create it,

Remote

Full-time

CA$70,000.00–CA$80,000.00 yearly

At Cossette Media, bright people shine their brightest. Because we get to work with iconic brands. On projects that always reflect our biggest strengths. And give us a chance to be in the spotlight, h

Responsibilities

• Build and launch the Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategy.
• Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long‑term audience development.
• Create viral campaign concepts, social‑first stories, and repeatable content formats that establish a distinctive and recognizable online personality.
• Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization.
• Use platform analytics, audience insights, watch time, retention, and engagement data to guide creative decisions and improve performance.
• Manage day‑to‑day community engagement and coordinate with the founder and creative partners.

Requirements

• Proven experience launching and organically growing Instagram and TikTok accounts from an early or zero‑follower stage.
• A strong portfolio of high‑performing, viral, or culturally relevant social content supported by measurable growth results.
• Deep understanding of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanics.
• Strong creative strategy and social‑first storytelling skills, with the ability to turn a personality into compelling and repeatable content.
• Hands‑on experience managing social media end to end, from strategy and content development through production, publishing, analytics, and community management.
• Strong project management and collaboration skills, with the ability to work closely with the founder and creative production partners.
• Able to work PST hours.

Nice to Have

• Experience working with creator‑led brands, founders, entertainment properties, personality‑driven accounts, legal brands, or character‑led content is advantageous but not required.