Creative Strategist

inBeat Agency; Canada; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited Time Off & Sick Days

Flexible hours

Fully remote (with the possibility to…

Job summary

inBeat Agency is seeking a Senior Creative Strategist with performance creative experience to own the creative direction and performance strategy across client accounts. You will lead the creative strategy across paid social, translate data into messaging, and mentor junior creatives while presenting concepts to clients with clarity and conviction.

Collaboration with design, editing and media teams ensures end-to-end creative alignment in a fast-paced environment.

Qualifications

• Excellent copywriting and messaging across short-form content.
• Strategic thinker who uses data to inform creative pivots.
• Strong understanding of consumer behavior and platform algorithms.

Responsibilities

• Lead the creative strategy and messaging across paid social from brief through execution.
• Conduct performance-driven research and optimize messaging based on data.
• Develop high-converting creative concepts grounded in consumer insight.
• Write copy and frameworks that influence perception and drive performance.
• Collaborate with design, editing and media buying for end-to-end alignment.
• Mentor junior creatives to elevate execution and strategic thinking.
• Present ideas to clients and internal teams with clarity and conviction.
• Translate performance data into actionable creative improvements.
• Stay ahead of trends and formats that move the needle.

Skills

Writing ability

Strategic mindset

Consumer behaviour

Performance-driven creativity

Leadership

Communication

Curiosity/initiative

Professional integrity

Job description

We’re looking for a Senior Creative Strategist with performance creative experience to own the creative direction and performance strategy across client accounts.

What You’ll Do

• Lead the creative strategy and messaging across multiple paid social accounts: from brief through execution.
• Conduct performance-driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring
• Develop high-converting creative concepts grounded in consumer insight and platform behavior.
• Write (and guide) strong copy and frameworks that influence perception and drive performance.
• Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.
• Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.
• Present creative ideas and directions to clients and internal teams with clarity and conviction.
• Translate performance data and qualitative feedback into actionable creative improvements.
• Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

What we’re ideally looking for

• Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same.
• A strategic and creative mindset: equal parts intuitive and data-informed.
• Deep understanding of consumer behaviour, platform algorithms, and brand storytelling.
• A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots.
• Confident leadership and communication skills, with the ability to inspire creative teams.
• Passion for mentoring and uplifting others and making the work better together.
• Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.
• You're not an asshole...

Nice if you have

• Fluency in written and spoken English is required.
• A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content.
• Comfort with interpreting performance data to inform creative pivots.
• Experience collaborating across teams and disciplines in a fast-paced environment.

Why inBeat?

We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

Perks of working with us

• Unlimited Time Off & Sick Days
• Flexible hours
• Fully remote (with the possibility to work from anywhere)