Senior Copywriter, Performance

T&P; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

T&P, a Toronto-based agency, is seeking a Senior Copywriter, Performance to join our creative team. You’ll craft high-converting copy across paid media, web, social, and email, partnering with a Senior Art Director, Performance to connect the dots in the customer journey and optimize messaging for impact.

You’ll translate data into compelling, on-brand storytelling, balancing performance objectives with brand voice, and collaborating across channels to drive results.

Qualifications

• Must demonstrate a performance-driven approach to copy with data-informed optimization.
• Strong experience across email, digital, social, and CRM ecosystems.
• Deep understanding of CRM principles and its role in performance marketing.

Responsibilities

• Develop compelling copy across digital, social, web, video, email, and print while adhering to brand guidelines and voice.
• Turn insights and briefs into impactful copy that balances performance objectives with brand strategy.
• Evolve messaging across the full customer journey from awareness to conversion and retention.
• Collaborate closely with the Art Director to ensure a consistent brand voice and visual story across touchpoints.
• Leverage AI tools and open capabilities to enhance strategy, copy, and campaign effectiveness.
• Drive copy and concept development for multi-channel campaigns from brief to delivery and post-campaign analysis.
• Discuss copy versioning and targeting with strategy, accounts teams, and clients to meet business objectives.

Skills

Performance-First Mindset

Digital & Channel Expertise

CRM Knowledge

Job description

About the Role

We are looking for a highly strategic, data-driven Senior Copywriter, Performance to join our creative team. Paired with a Senior Art Director, Performance, you will be central to delivering effective, high-converting creative across paid media, web, social, and email, connecting the dots between various touchpoints in the customer journey.

This isn't just about writing copy; it's about understanding how content and messaging influence performance, and how to optimize for impact. You'll excel at developing creative solutions and strategies that are specifically tailored to target audiences, meeting customers effectively at every touchpoint. This means delivering timely messaging and ideas that resonate with their current needs in the moment, creating truly unignorable connections.

What You Bring

• Performance-First Mindset: You understand the critical impact of effective call to action (CTAs) and how messaging choices directly affect conversion rates. You are passionate about testing, iterating, and optimizing copy based on data.
• Digital & Channel Expertise: Your background lies in email, digital, social, and CRM ecosystems. You are comfortable moving from big-picture campaign strategy down to channel-specific execution details.
• CRM Knowledge: You bring strong knowledge and application of CRM principles. You are skilled at translating data-driven insights into creative ideas across the customer journey and clearly understand CRM's pivotal role within overall performance marketing.

What You’ll Do

• Develop compelling copy across digital, social, web, video, email, and print. Craft sharp concepts, engaging headlines, persuasive body copy, and high-converting calls to action while ensuring strict adherence to brand guidelines and tone of voice.
• Turn insights, performance data, and briefs into impactful copy that balances performance objectives with brand strategy. Continuously evolve messaging based on metrics to improve efficiency and results.
• Develop strategic content concepts and messaging frameworks that adapt effectively across the full customer journey, from top-of-funnel awareness to conversion and retention.
• Partner closely with your Art Director partner to ensure a consistent brand voice and visual story across all touchpoints, understanding how copy and design work together across the full journey.
• Leverage AI tools and WPP Open capabilities to enhance creative strategy, copy execution, and campaign effectiveness.
• Drive the copy and concept development for multi-channel campaigns from strategic brief through asset delivery, in-campaign performance, optimization, and post-campaign analysis.
• Think critically about client needs, business objectives, and audience segments. Champion creative solutions, ensure outputs are high-quality, and comfortably discuss copy versioning and creative targeting with strategy, account teams, and clients.

Skills & Experience

• 6+ years of creative agency experience with a portfolio showcasing data-driven, performance creative, big conceptual ideas, and precision writing.
• Advanced copywriting skills across multiple formats and channels (social, web, email/CRM, video, and digital ecosystems).
• Deep understanding of tone, voice, brand storytelling, and how messaging adapts across paid, owned, and earned media.
• Proven track record of working in a tight-knit creative partnership with Art Directors, Designers, and cross-functional teams.
• Strong conceptual thinker who can articulate creative rationale clearly to internal teams and clients.
• Excellent, engaging presentation skills and strong overall communication.