Creative Strategist

hubfit; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

hubfit is seeking a hands-on Performance Creative Strategist to bridge performance data with creative production. You will own upstream strategy for paid ads and translate conversion insights into sharp briefs for design and motion teams.

You will be a data-driven storyteller who tracks trends, writes compelling copy, and translates metrics into high‑converting creative direction. Join a fast-growing fitness tech platform.

Qualifications

• 2+ years hands-on experience driving paid acquisition growth, ideally in B2B SaaS/tech/fitness.
• Exceptional writing skills with ability to craft hooks that stop a scroll and drive clicks.
• Strong comfort with interpreting paid media metrics to inform testing concepts.
• Track record of writing clear, visual briefs for designers/video editors.
• Proactive use of AI tools to accelerate research and ideation.

Responsibilities

• Own the creative roadmap for paid social across Meta, TikTok, YouTube; refresh angles weekly.
• Monitor trends and platform updates to continuously improve creative direction.
• Translate conversion insights into concrete briefs for design and motion teams.
• Source and manage native creators to deliver platform‑first videos.
• Lead weekly sprint testing to validate hypotheses across formats and visuals.
• Build and maintain a Content Backlog, Creative Playbook, and Creator Database.

Skills

Performance advertising

Direct response copywriting

Analytical reading paid media data

Briefing & visual briefs

AI tools integration

Tools

Motion App

Foreplay

Job description

HubFit is the all-in-one platform for personal trainers, online coaches, and gyms to manage clients, automate their business, and scale without the chaos. We have a 4.9 App Store rating and 2,500+ five-star reviews. We ship fast and we're growing faster.

About the Role

We are looking for a hands‑on Performance Creative Strategist to be the connective tissue between performance data and creative production. You will own the full upstream strategy behind our paid ads, turning conversion insights into sharp briefs for our design and motion team.

You are a data‑driven storyteller who thinks in hooks, angles, and personas, stays close to platform trends, and knows exactly how to translate ad metrics into high‑converting creative direction.

What You'll Do

• Creative Strategy & Ideation: Own the creative roadmap for paid social across Meta, TikTok, and YouTube, introducing a steady pipeline of fresh angles and hooks every week.
• Trend & Format Tracking: Monitor emerging social media formats, trending organic hooks, and ad platform updates to continuously inform and refresh our creative direction.
• Psychology-Driven Copywriting: Write the actual ad copy, video scripts, and text overlays grounded in clear customer frameworks, awareness stages, pain points, and core motivations.
• Data-to-Brief Translation: Analyze platform metrics like hook rates, hold rates, CTR, and CPA to diagnose exactly where an ad is failing, translating those insights into clear briefs for our design team.
• UGC & Talent Management: Source, brief, and manage native content creators, ensuring they deliver authentic, platform‑first videos that hit our strategic goals.
• Sprint Testing Frameworks: Build and run structured weekly creative testing sprints to validate specific hypotheses across different formats, hooks, and visual variations.

The Systems You'll Build & Own

• The Content Backlog: Keep a rolling backlog of 3+ weeks of net‑new concepts brief‑ready at all times so production never stalls.
• The Creative Playbook: Document winning formulas, hooks, and visual styles by persona so our performance learnings compound over time, ensuring we never start from zero.
• The Creator Database: Maintain our UGC creator pipeline as the single source of truth for talent, rates, briefs, and historical performance.

What You'll Bring

• Performance Creative Experience: 2+ years of hands‑on experience driving measurable paid acquisition growth, ideally within B2B SaaS, tech, or the fitness ecosystem.
• Direct Response Copywriting: Exceptional writing skills with a proven ability to write hooks and angles that halt a user’s scroll and compel them to click.
• Analytical Fluency: Deep comfort reading paid media data to evaluate creative effectiveness and instantly inform the next round of testing concepts.
• Premium Briefing Habits: A track record of writing clear, visual briefs that a motion designer or video editor can execute flawlessly with minimal back‑and‑forth communication.
• AI Tool Integration: Active enthusiasm for using modern AI tools to accelerate your research, generate copy variations, and speed up creative ideation workflows.

Bonus Points

• You have a deep personal passion for fitness, athletics, or health optimization.
• Experience using creative tracking and intelligence platforms like Motion App or Foreplay.