Content Marketing Specialist

Candrone; Burnaby; Hybrid; CAD 65,000 - 92,000; Full time

Benefits offered by this job

Equity / Stock options

Medical and dental benefits

RRSP matching

Generous vacation and wellness days

Professional development support

Job summary

Candrone, North America's largest robotics consultancy specializing in UAV solutions, is seeking a Content Marketing Specialist to own the company’s content engine from strategy through publication. You will develop case studies, customer success stories, blog articles, white papers, thought leadership content, and email copy that showcase Candrone's expertise as an end-to-end drone solutions provider.

Working with the Digital Marketing Manager, you will manage content creation and editorial

Qualifications

• 3–5 years of content marketing experience in B2B or industrial sectors.
• Proven ability to manage editorial calendars and publish long-form content.
• Experience managing external vendors and budgets; a portfolio of published work is required.

Responsibilities

• Own end-to-end content lifecycle from ideation to publication.
• Develop case studies, white papers, blogs, and thought leadership content.
• Manage email copy and HubSpot campaigns with the Digital Marketing Manager.
• Oversee vendor relationships for video, design, and photography.
• Ensure content aligns with brand voice and SEO best practices.
• Collaborate with sales, customer success, and other teams.

Skills

Writing & storytelling

Interviewing skills

Editorial calendar management

SEO optimization

Vendor management

Analytics & performance

Education

Bachelor's degree in Communications, Marketing, Journalism, English, or Business

Tools

HubSpot

SEO tools

Job description

Join us at Candrone, North America's largest and fastest-growing robotics consultancy specializing in UAV solutions for Enterprise drone sales, consulting, rentals, and training. As part of our dynamic team, you'll primarily focus on contributing to Candrone's innovative projects and initiatives, shaping the future of UAV technology and services.

We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. We care about fostering an environment where personal and professional growth is just as important as business growth.

Additional information on our expertise, projects, and culture can be found at https://candrone.com/.

About The Role

Candrone is looking for a Content Marketing Specialist to own the company's content engine from strategy through publication. This role develops compelling case studies, customer success stories, blog articles, white papers, thought leadership content, and email copy that showcase Candrone's expertise as an end-to-end drone solutions provider.

The Content Marketing Specialist will work alongside the Digital Marketing Manager to own content creation and editorial execution across all channels. The role also manages Candrone's outsourced video production and social media vendors, ensuring external deliverables meet brand, quality, timeline, and budget expectations.

This is a hybrid role based in Burnaby, BC. The successful candidate will be expected to work both remotely and from the Burnaby office.

Key Responsibilities

Content Creation & Editorial Ownership

• Own the full content lifecycle from ideation to publication, ensuring consistency, quality, and alignment with Candrone's brand voice and messaging guidelines.
• Research, write, and produce case studies, customer testimonial stories, blog articles, white papers, and thought leadership content that translate technical workflows and customer outcomes into decision-ready material for commercial, government, and public safety audiences.
• Partner with Solutions and Enablement, and Sales to identify, source, and develop customer stories and testimonials, including customer interviews.
• Interview internal and external subject-matter experts show case specific expertise and turn it into publishable content.
• Own and manage the content calendar, proactively identifying content opportunities, formats, and topics based on audience research, campaign priorities, and performance insights.

Email Marketing (Copy)

• Write email copy for campaigns, newsletters, and nurture sequences across all audience stages.
• Hand off finalized copy to the Digital Marketing Manager, who builds, segments, sends, and reports on all email in HubSpot.
• Manage relationships with external vendors and creative contractors, including video production, social media, design, and photography partners, by developing briefs, coordinating timelines, and reviewing deliverables against brand and quality standards.
• Vendor budgets, contractor hours, and scope changes are owned and approved by the Marketing Manager; the Content Marketing Specialist flags scope or budget concerns as they arise.
• Ensure no external production advances without an approved brief.
• Maintain organization of content assets, including raw footage, past work, templates, and file organization per department naming conventions.
• Create effective sales assets: one-pagers, vertical solution sheets, and proposal support content - in collaboration with Sales.
• Contribute content deliverables to vertical campaign briefs and execute assigned content workstreams within campaign timelines.

SEO & Content Performance

• Ensure all written content follows SEO best practices and is optimized for search visibility and organic traffic.
• Conduct keyword research to inform content topics and structure, in coordination with the Digital Marketing Manager's SEO tooling.
• Use content performance reporting provided by the Digital Marketing Manager (who owns all measurement, analytics, and reporting) to adjust editorial priorities - doubling down on formats and topics that drive funnel progression and retiring those that don't.

Collaboration & Industry Engagement

• Work closely with marketing, sales, and customer success teams to ensure brand and message consistency across all touchpoints.
• Stay informed on industry trends, emerging content formats, and best practices in B2B content marketing.
• Participate in promotional events and activations, including tradeshows, industry events, and training as required.

Who are you really?

• An exceptional writer and storyteller who can turn technical concepts into clear, engaging content for a variety of audiences.
• Naturally curious and proactive, with strong interviewing and research skills that help uncover compelling customer and industry stories.
• Highly organized and able to manage multiple projects, deadlines, vendors, and stakeholders simultaneously.
• Collaborative and relationship-focused, comfortable working with customers, subject-matter experts, sales teams, and external partners.
• Data-informed and results-oriented, using SEO best practices and performance insights to continuously improve content effectiveness.
• Adaptable and resourceful, thriving in a fast‑paced, growing organization where priorities can evolve quickly.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, English, or Business (or equivalent experience).
• 3–5 years of experience in content marketing, ideally in B2B, technical, or industrial sectors.
• Proven experience managing editorial calendars and producing SEO-driven, long‑form content (case studies, white papers, thought leadership).
• Experience managing external vendors, agencies, or freelancers, including briefs and budgets.
• A portfolio of published written work is required.
• Asset: graduate certificate in Content Strategy or Digital Marketing; experience in drone, geospatial, surveying, forestry, or adjacent technical industries.

Compensation package

• Equity / Stock Options: Participation in the company’s stock option plan, providing long‑term ownership and alignment with company growth.
• Comprehensive medical and dental benefits, including a Health Spending Account (HSA).
• Matching RRSP program to support long‑term financial planning.
• Generous time‑off program, including vacation, wellness days, and the full week off between Christmas and New Year’s.
• Professional development support, including assistance in obtaining or maintaining role-relevant certifications (e.g., Transport Canada RPAS Pilot Certificate where applicable)

Why Join Us

At Candrone, you’ll join a collaborative and innovative team shaping the future of UAV solutions. With decades of combined expertise, a rapidly growing footprint, and a culture centered on continuous improvement, this is an opportunity to contribute to meaningful work that impacts customers across North America.

You’ll gain exposure to operational, financial, and customer‑facing processes, work closely with cross‑functional teams, and develop skills that support future career growth in operations, administration, or data systems.

As part of our hiring process, all candidates must successfully complete reference checks and a criminal background check.