Digital Agriculture Representative

Norsat International; Richmond; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Health benefits package

RRSP program

Professional development fund

Training reimbursement

On-site parking

Transit access nearby

Job summary

Norsat International in Canada seeks a Digital Agriculture Representative to bring practical, drone-based solutions to farmers and agricultural partners across Canada.

This role blends field outreach, product education, and sales follow-up to show how drones can improve yields and reduce costs, while building long-term relationships with growers and service providers.

Qualifications

• Postsecondary education in Environmental Studies, Sustainability, Agricultural Sciences, Urban Planning, or a related discipline.
• Ability to understand farming and environmental science concepts.
• Strong communication of complex concepts in simple terms.
• Self-motivated with excellent organization and problem-solving abilities.
• Willingness to travel to farms and industry events regularly.

Responsibilities

• Represent the company at farms, grower meetings, trade shows, field days, and agricultural events to demonstrate drone technology and generate qualified sales leads.
• Build trusted relationships with growers, agronomists, retailers, cooperatives, and agricultural service providers.
• Understand customer needs and recommend technology-driven solutions to improve operational efficiency, reduce input costs, and increase yields.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Prepare and deliver presentations, proposals, and product demonstrations.
• Collaborate with internal teams (marketing, engineering, operations) to align business strategies.
• Track pipeline activity, forecasts, and performance metrics using CRM systems (e.g., HubSpot).

Skills

Relationship building

Sales skills

Communication skills

Problem solving

CRM experience

Education

Environmental Studies

Sustainability

Agricultural Sciences

Urban Planning

Related discipline

Tools

HubSpot

Job description

We are seeking a Digital Agriculture Representative to bring practical, drone-based solutions to farmers and agricultural partners across Canada.

This is a customer-facing business development role focused on introducing drone technology to farmers, growers, and agricultural service providers. The successful candidate will combine relationship-building, product education, and practical sales follow-up to help customers understand where drones can create value on-farm.

What You'll Do:

• Represent the company at farms, grower meetings, trade shows, field days, and agricultural events to demonstrate drone technology and generate qualified sales leads
• Build trusted relationships with growers, agronomists, retailers, cooperatives, and agricultural service providers
• Understand customer needs and recommend technology-driven solutions to improve operational efficiency, reduce input costs, and increase yields
• Conduct market research and competitor analysis to identify trends and growth opportunities
• Prepare and deliver presentations, proposals, and product demonstrations
• Collaborate with internal teams (marketing, engineering, operations) to align business strategies
• Track pipeline activity, forecasts, and performance metrics using CRM systems (e.g., HubSpot)

What You’ll Bring:

• Postsecondary education in Environmental Studies, Sustainability, Agricultural Sciences, Urban Planning, or a related discipline
• Some understanding of farming and environmental science
• Ability to communicate complex concepts simply
• Self-motivated with strong organizational and problem-solving skills
• Comfortable working in a fast-paced, goal-oriented environment and travelling to farms, attending agricultural events, and conducting in-person product conversations with growers and partners
• Experience with CRM tools (e.g., HubSpot) is an asset

What We Offer:

• 100% paid by employer comprehensive health benefits package including medical, dental, life & more (coverage varies)
• RRSP program
• Up to an annual maximum of $2,000 per year professional development fund for designations and accreditations
• 100% reimbursed for job-related training
• Ongoing training available
• Flexible hours of work based on position
• Employee Referral Program
• Employee Award Program
• Plenty of on-site and street parking & a bus stop right in front of the office (bus 405, 410, 416)
• Leisure areas in the office, employees are encouraged to have some fun! (i.e., ping pong table, foosball, Wii, tabletop games, card games)
• Employee events & initiatives: company BBQs, field trips, annual summer event, free snacks events, lunchroom has free flow of coffees & teas

Please note that benefits may vary by location and employment status. This is an on-site position, so relocation will be required. Remote work is not supported at this time.

Applicants must be legally entitled to work in Canada, you must be a Canadian Citizen, a Permanent Resident, or a foreign national holding a valid Work Permit or specific authorization like a study permit with off-campus work permission, a temporary resident permit, or be part of special programs. Unfortunately, we are unable to assist in work authorization.