Hybrid Content Marketing Specialist: B2B Tech Storytelling

Toronto Film School; Burnaby; Hybrid; CAD 70,000 - 75,000; Full time

Benefits offered by this job

Equity / Stock options

Medical and dental benefits

RRSP matching

Generous time-off program

Professional development support

Job summary

Candrone is seeking a Content Marketing Specialist to own the content engine from strategy through publication. You’ll develop case studies, testimonials, blog articles, white papers, and thought leadership, working with the Digital Marketing Manager and external vendors to ensure on-brand, high-quality outputs.

This hybrid role is based in Burnaby, BC, with both remote and in-office work. You will drive editorial execution across channels and support campaigns and growth initiatives.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, English, or Business (or equivalent experience).
• 3–5 years of experience in content marketing, ideally in B2B, technical, or industrial sectors.
• Proven experience managing editorial calendars and producing SEO-driven, long-form content (case studies, white papers, thought leadership).
• Experience managing external vendors, agencies, or freelancers, including briefs and budgets.
• A portfolio of published written work is required.
• Asset: graduate certificate in Content Strategy or Digital Marketing; experience in drone, geospatial, surveying, forestry, or adjacent technical industries.

Responsibilities

• Own the full content lifecycle from ideation to publication, ensuring consistency, quality, and alignment with brand voice.
• Research, write, and produce case studies, customer testimonial stories, blog articles, white papers, and thought leadership content.
• Partner with Solutions and Enablement, and Sales to identify, source, and develop customer stories and testimonials.
• Interview internal and external subject-matter experts and turn it into publishable content.
• Own and manage the content calendar, identify content opportunities based on research and priorities.
• Write email copy for campaigns, newsletters, and nurture sequences across all audience stages.
• Manage relationships with external vendors and creative contractors, including briefs, timelines, and reviewing deliverables.
• Create sales assets: one-pagers, vertical solution sheets, and proposal support content.
• Ensure all written content follows SEO best practices and is optimized for search visibility.

Skills

Exceptional writing

Storytelling

Organized

Collaborative

SEO mindset

Interviewing skills

Education

Bachelor's degree in Communications, Marketing, Journalism, English, or Business

Graduate certificate in Content Strategy or Digital Marketing

Job description

Candrone is seeking a Content Marketing Specialist to own the content engine from strategy through publication. You’ll develop case studies, testimonials, blog articles, white papers, and thought leadership, working with the Digital Marketing Manager and external vendors to ensure on-brand, high-quality outputs.

This hybrid role is based in Burnaby, BC, with both remote and in-office work. You will drive editorial execution across channels and support campaigns and growth initiatives.