Digital Content Specialist

CanadaWheels; Ottawa; Hybrid; CAD 50,000 - 70,000; Full time

Benefits offered by this job

Comprehensive health benefits package

Weekly team social events

Access to unlimited healthy food

Continuous learning opportunities

Supportive team environment

Upscale office space

Flexible hybrid work options

Job summary

CanadaWheels, located in Ottawa, is seeking a Digital Content Specialist to manage digital content and social media initiatives for CanadaWheels and USAWheels. The ideal candidate will have 2+ years of experience in digital content and social media, strong skills in content creation and video editing, and a passion for e-commerce brands. This full-time role offers a flexible hybrid work environment, along with comprehensive health benefits and a supportive team culture.

Qualifications

• 2+ years of experience in digital content, social media, marketing, or related fields.
• Strong understanding of social media platforms and short-form content trends.
• Proven track record of building and managing social media channels.

Responsibilities

• Create and publish content across social media platforms.
• Assist with content planning and campaign coordination.
• Capture and edit short-form video content.

Skills

Social media management

Content creation

Digital storytelling

Video editing

Copywriting

Organizational skills

Attention to detail

Tools

Canva

Adobe Creative Suite

CapCut

Figma

Job description

CanadaWheels, founded in 2012 and headquartered in Ottawa, Ontario, is one of North America’s leading online retailers of automotive wheels, tires, and parts. Recognized with over 19 national awards, including Deloitte Technology Fast 500™, the company utilizes advanced fitment technology, real-time supplier integrations, AI‑driven systems, and a modern e-commerce platform to simplify and enhance the automotive shopping experience. Having served hundreds of thousands of customers and achieved over $100M in lifetime sales, CanadaWheels continues to expand across North America with ventures such as USAWheels.com, while investing heavily in the future of automotive e‑commerce technology, automation, analytics, and customer experience.

Role Description

This is a full‑time Ottawa‑based role for a Digital Content Specialist. The successful candidate will help execute and manage CanadaWheels’ digital content and social media initiatives across CanadaWheels and USAWheels. This role combines social media execution, content creation, short‑form video, digital storytelling, campaign support, and brand coordination. You will work closely with the Growth & Marketing team, leadership, design, and product/platform teams to create engaging digital content that supports brand growth, customer engagement, and e‑commerce performance. The ideal candidate is creative, organized, detail‑oriented, highly motivated, and passionate about digital content, social media, and modern e‑commerce brands.

Responsibilities

• Create, manage, and publish content across social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts
• Assist with content planning, campaign coordination, and marketing calendar execution
• Capture and edit short‑form video content, reels, stories, product highlights, and behind‑the‑scenes content
• Write captions, marketing copy, promotional content, and social media messaging aligned with the CanadaWheels and USAWheels brands
• Collaborate with internal teams on seasonal campaigns, promotions, product launches, and vendor initiatives
• Help maintain and improve brand consistency across digital channels
• Support website content updates, blog formatting, landing page content, and promotional assets
• Monitor social media engagement, trends, and audience interactions
• Assist with influencer collaborations, event coverage, and community engagement initiatives
• Stay current on digital content trends, AI tools, social media platforms, and emerging content formats

What We’re Looking For

• 2+ years of experience in digital content, social media, marketing, or related fields
• Strong understanding of social media platforms and short‑form content trends
• Proven track record of building, managing, and growing social media channels with engaging digital content
• Experience creating digital content for brands, businesses, or online platforms
• Experience with content creation tools such as Canva, Adobe Creative Suite, CapCut, Figma, or similar platforms
• Strong written communication and copywriting skills
• Comfortable creating and editing short‑form video and visual content
• Strong organizational skills and attention to detail
• Self‑starter with a positive attitude and willingness to learn
• Comfortable working in a fast‑paced and collaborative environment
• Excellent written and verbal English

Nice to Have

• Experience working with e‑commerce brands or online retail businesses
• Familiarity with automotive, aftermarket, or enthusiast industries
• Experience using AI tools such as ChatGPT, Perplexity, Canva AI, or similar platforms as part of a creative workflow
• Experience with photography, videography, or video editing
• Familiarity with SEO, GEO, and content optimization concepts
• Experience with platforms such as Shopify, Magento, or WordPress

Benefits

• Comprehensive health, wellness, and dental benefits package
• Engaging weekly team social events and Happy Hours
• Access to unlimited healthy food, snacks, and coffee
• Continuous learning and growth opportunities to nurture your professional development
• Supportive and collaborative team environment that encourages growth
• Enjoy a modern and upscale downtown Ottawa office space
• Flexible hybrid work options for a balanced work‑life experience

Inclusion and Diversity

At CanadaWheels, we are dedicated to fostering an inclusive and diverse work environment where all employees feel valued, heard, and supported. We strongly encourage applications from Indigenous individuals, individuals from racialized communities, people with disabilities, LGBTQ+ individuals, and those with intersectional identities.

If you require accommodations during the recruitment process, please inform us so that we can ensure your full participation.

Please include your preferred pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs).