Content Marketing Social Media Specialist

London Drugs Limited; Richmond; Hybrid; CAD 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Social Media Specialist to enhance its online presence. This role involves crafting compelling content across various platforms, engaging with customers, and driving measurable growth. The ideal candidate will possess excellent communication skills and a strong understanding of social media dynamics. Join a collaborative marketing team that values creativity and innovation, while enjoying a comprehensive benefits package and opportunities for career advancement. If you're passionate about social media and eager to make a difference, this is the perfect opportunity for you.

Benefits

Comprehensive medical coverage

Employee Discount Program

Employee Recognition Program

Company matched RRSPs

Ongoing Training & Education

Employee Family Assistance Program

Community Involvement Opportunities

Qualifications

• 1-2 years of experience in managing social media communities.
• Strong command of major social media platforms.
• Ability to create engaging content and graphics.

Responsibilities

• Develop and execute content strategies for social media channels.
• Collaborate with internal teams to align marketing efforts.
• Monitor and engage with social media followers.

Skills

Social Media Management

Content Creation

Communication Skills

Problem-Solving

Negotiation Skills

Education

Experience with Social Media Platforms

Knowledge of Adobe Creative Suite

Experience with Content Creators

Tools

Adobe Creative Suite

Canva

Social Media Management Software

Job description

Not just a job…
a community
a partnership
a team

You’ll experience them all at London Drugs. As one of Canada’s most successful retail chains, we know what it takes to build a satisfying career. We are seeking innovative, customer focused people to join our team! Our Marketing Department located at our head office in Richmond, BC currently has an opportunity for:

Content Marketing - Social Media Specialist

The Social Media Specialist is responsible for developing content for a wide range of subjects and conceptualizing tactics to increase audience engagement and measurable sales growth. The role is also the voice of London Drugs in social media channels, actively engaging followers and shoppers in a dialogue to transform visitors into life-long customers and advocates for the brand.

This role will collaborate with marketing, merchandising and customer care teams to ensure that content is consistent with brand and messaging.

The Social Media Specialist will research and develop inspiring content for multiple social media channels (Facebook, Instagram, YouTube, Tik Tok, Twitter, Pinterest, LinkedIn etc.). This role requires an ability to communicate strongly and effectively with internal and external stakeholders.

As with all positions, this person embodies the core essence of the London Drugs Brand Framework by always going above and beyond the expected.

Roles and Responsibilities

• Research and provide recommendations regarding best practices for content for our social channels.
• Lead the planning, development, and execution of content for channels overseeing the following processes:
  • Develop initiatives to increase engagement rates and followers.
  • Development of Creative briefs.
  • Pitching and presenting ideas and concepts to senior team members.
  • Building and maintaining an editorial calendar with team members.
  • Creating social media assets when required.
  • Working in tandem with the media team to ensure content objectives align.
  • Create beneficial content not currently created by agencies or 3rd parties.
  • Leading collaboration sessions with internal partners and agencies.
  • Monitor, listen and respond to users while cultivating new followers.
  • Research and provide solutions to support content team goals.
• Work closely in a cross-functional marketing department for the timely execution of all social media plans, including Creative, Media, PR, Merchandising and Retail Operations
• Manage moderation and collaborate with customer care and online sales to address social/blog comments, complaints, and inquiries.
• Measure and report monthly on engagement and other content metrics.
• Ensure online icons, bios and banners are up to date with the most relevant campaign promotion and brand information.
• Regularly publish stories and ensure highlights are always updated.
• Coordinate and attend events; both live streaming and preplanned; must be able to go to locations to create content as needed.
• Support questions and enforce guidelines to store-level social media accounts

The successful candidate should possess the following:

• Excellent communication skills, both written and verbal.
• Demonstrate good interpersonal skills when dealing with customers, staff & management.
• Strong problem-solving skills.
• Effective negotiation and conflict management skills.
• Outstanding writing and editing skills to create compelling copy that reflects the company’s brand voice and encourages action.
• Ability to prioritize and manage multiple projects at once while respecting associated deadlines.
• Ability to work both independently and collaboratively in a team setting.

EDUCATION & KNOWLEDGE:

• 1-2 years creating and managing significant social communities is an asset.
• Experience managing brand accounts across all major social media platforms (Instagram, Facebook, TikTok, YouTube and Pinterest are all key).
• Experience using social media management software for managing content scheduling, handling interactions in real-time and measuring performance.
• Social savvy and advanced understanding of the impact of social media.
• Strong command of Adobe Creative Suite and Canva to create graphics to create engaging posts, edit and enhance posts, and create reels is a strongly desired asset.
• Experience working with external content creators, designers, photographers and videographers.
• Understand social media growth tactics per channel including best practices for community engagement.

London Drugs offers advancement opportunities through our promote-from-within policies, salaries commensurate with experience, as well as a comprehensive benefits program including:

• Comprehensive medical, dental, prescription drug and vision coverage for you and your family (Ensuring you and your family are taken care of)
• Employee Discount Program (Sharing our success)
• Employee Recognition Program (Tangible rewards for great work!)
• Company matched RRSPs (Helping you plan for your future)
• Ongoing In-House Training & Education Courses (Lifelong learning)
• Employee Family Assistance Program (Free confidential counseling)
• Community Involvement (Giving back to our communities)

If you are a well-organized, self-motivated, individual who has a positive attitude and a commitment to achieving Company objectives, then we have the opportunity for you to excel!

Apply Now!

London Drugs is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We are committed to building a company that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

We will provide accommodations during the recruitment process upon request.

The above statements are intended to describe the general nature and level of work applicable to this position and are not intended to be an exhaustive list of all responsibilities, duties and skills required. Be advised, London Drugs DOES NOT use third party recruitment services.

London Drugs may collect, use, and/or disclose your personal information (including the information in this application) where it is reasonable for establishing, managing or terminating an employment relationship. This includes the use or disclosure of your personal information to persons inside or external to our organization, for the purpose of checking references or gathering other information to support an assessment of your candidacy.

To protect yourself, do not respond to unsolicited job offers from individuals or e-mail addresses, and never disclose any sensitive details about your identity (including personal or financial) to anyone you do not know or trust or on any unverified website, or website you do not trust.

Flexible work from home options available.