Content Marketing Manager (Remote Canada) - Future Opening

Directive; Calgary; Remote; CAD 65,000 - 85,000; Full time

Job summary

Directive, a leading performance marketing agency for SaaS and Tech companies, is seeking a Content Marketing Manager for future openings in Canada. This remote role entails developing compelling marketing strategies, leveraging analytics, and deep expertise in content and SEO to drive growth and visibility for clients. Join a dynamic, forward-thinking team where creativity and results are celebrated, and enjoy a comprehensive benefits package.

Benefits

Living wage

Comprehensive health plans

Mental health support

Gym membership

Generous time off

401(k) with match

Annual bonuses

Team retreats

Qualifications

• Strong grasp of content strategy and technical SEO.
• Ability to integrate insights with content initiatives.
• Experience in client-facing roles and project management.

Responsibilities

• Develop and implement marketing strategies aligned with client goals.
• Oversee execution of strategies and manage client communications.
• Conduct SEO audits and deliver actionable recommendations.

Skills

Content strategy

Technical SEO

Analytics

Project management

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Screaming Frog

SEMrush

GA4

Google Search Console

Excel

Job description

Join to apply for the Content Marketing Manager (Remote Canada) - Future Opening role at Directive .

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we seek forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, a methodology emphasizing SQLs and Customers over traditional metrics like MQLs. We offer Paid Media, SEO / Content, CRO, and Video services, creating comprehensive strategies to help clients meet their SQL targets consistently.

Please note : this role is internally titled Content Marketing Strategist .

The Content Strategists and Senior Content Strategists are client-facing roles responsible for day-to-day deliverables, creating and managing strategies, and communicating with clients and internal teams. They handle more Enterprise clients and require a deep understanding of their service line and its impact on business to develop holistic marketing strategies.

The ideal candidate must have a strong grasp of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and be able to integrate technical insights with content initiatives to drive organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement custom marketing strategies aligned with client goals and Directive best practices.
• Utilize project phases, historical performance, and ongoing campaigns to optimize strategies.
• Collaborate with Associate Directors to address roadblocks and ensure strategic alignment.
• Create creative briefs and develop content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, Ahrefs to establish measurable goals.
• Work with AsDs to review and finalize goals before client presentation.

Project Management

• Oversee strategy execution, task assignment, tracking, and completion.
• Use Asana for workflow management and delegation.
• Coordinate with content writers, designers, and project managers to deliver quality campaigns.

Communication

• Serve as main client contact, building trust-based relationships.
• Proactively communicate via Slack and meetings about deliverables and timelines.
• Inform leadership about roadblocks, opportunities, and account changes.

Reporting and Insights

• Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly / quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct SEO audits, identify issues, and deliver actionable recommendations.
• Execute on-page and off-page strategies, including keyword research and meta optimizations.
• Develop link-building campaigns to enhance domain authority and organic traffic.

Tools

• Must Have : Screaming Frog, SEMrush, GA4, Google Search Console, Excel.
• Nice to have : Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health plans, mental health support, gym membership, generous time off, 401(k) with match, annual bonuses, and team retreats.

Remote-first, work from anywhere in the US or established countries like Canada, UK, Australia. Must have current work authorization and residence in the respective country.

Operate primarily via virtual tools (Zoom, Slack). Must have reliable internet, a suitable workspace, and ability to remain stationary for periods.

Additional Information

We value diversity and inclusion. All qualified applicants will receive consideration without discrimination based on race, gender, age, disability, etc.

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