Digital Marketing Manager

Invico Capital Corporation; Calgary; On-site; CAD 70,000 - 100,000; Full time

Job summary

Invico Capital Corporation, an investment fund management firm in Calgary, seeks a creative Digital Marketing Manager. This full-time role involves overseeing digital marketing efforts including SEO, content creation, and campaign management to enhance brand presence. Ideal candidates have over 5 years of experience in digital marketing and a Bachelor's degree in a related field.

Benefits

Generous time off including flex days

Comprehensive health and wellness programs

Tuition and professional development reimbursement

Annual charitable donation matching program

Teambuilding activities including casual Fridays

Qualifications

• 5+ years in digital marketing focusing on SEO, email, and content.
• Experience with managing website optimization and vendor collaboration.
• Excellent copywriting and analytical skills.

Responsibilities

• Oversee optimization of digital channels and develop strategies.
• Conduct technical SEO audits to boost traffic.
• Manage website redesign in collaboration with external agencies.

Skills

SEO

Website Management

Email Marketing

Content Creation

Data Analysis

Education

Bachelor’s degree in marketing, business, or communications

Tools

HubSpot

Google Analytics

Job description

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Invico Capital Corporation is an award-winning investment fund management firm based in Calgary, Alberta, that provides alternative, private equity, and private debt capital solutions to assist high-quality companies in making strategic acquisitions, finance capital expenditures and growth programs, and support working capital requirements. Founded in 2005 the firm has over $3.8 billion in private capital under management.

We are currently seeking a highly skilled and creative Digital Marketing Manager to join our dynamic marketing team. As a key member of our marketing department, the Digital Marketing Manager will be responsible for strategically navigating and optimizing various digital channels, including SEO, website management, email, organic and paid media, and more. This role will play a crucial role in developing and implementing comprehensive digital marketing strategies to elevate our brand presence and drive business growth.

Reporting to the Senior Vice President of Marketing, the successful candidate will have hands-on experience across a broad range of digital channels and thrive as a “jack of all trades” who can effectively balance strategy with execution. This individual will also bring strong creative thinking and a collaborate mindset to help generate innovative ideas that support marketing objectives. This is a great opportunity for someone looking to get in on the ground floor of a growing marketing team and contribute strategically to a growing area of focus for the organization while also working collaboratively to expand our digital presence and help launch new channels and initiatives in support of business objectives.

This is a great opportunity to join a growing marketing team and contribute strategically to Invico’s expanding digital efforts while collaborating on new initiatives and helping strengthen our digital presence.

This is a full-time, in-person role based in Calgary, AB. Please note that relocation services are not offered. This is an individual contributor role and does not include managerial responsibilities.

Responsibilities

·Implement and oversee the optimization of all digital channels and contribute to the development of comprehensive digital marketing strategies that align with overarching marketing and business objectives.

·Conduct technical SEO audits and enhance site structure and on-page performance, increasing search engine visibility and organic traffic.

· Manage the company website, including supporting a full redesign currently in collaboration with an external digital agency; oversee ongoing maintenance and continuous improvement to ensure best practices, performance optimization, and effective lead generation.

· Create and schedule compelling content for organic social channels, building brand awareness and engagement with target audiences through thoughtful content planning and execution.

·Set up, manage, and optimize paid media campaigns, particularly on LinkedIn and Google, by monitoring budgets, evaluating performance, and making data-driven recommendations to maximize ROI.

·Collaborate with internal stakeholders to develop and optimize paid media landing pages that drive conversions.

·Plan, execute, and refine email marketing effort, leveraging audience segmentation and A/B testing to drive engagement and support business goals.

·Craft persuasive copy for various digital platforms, including websites, emails, social media, and paid campaigns, maintaining a consistent brand voice.

·Stay current with digital marketing trends, tools, and algorithm updates to inform and enhance marketing strategies.

· Analyze performance data and produce regular reports with actionable insights to support ongoing campaign optimization and strategic decision-making.

Qualifications:

·Bachelor’s degree in marketing, business, communications, or a related field required.

·5+ years of experience in digital marketing with a focus on SEO, website management, email marketing, organic social, and paid media in finance, wealth management, asset management, professional services, B2B, or adjacent industries required.

·Proven experience managing website optimization and collaborating with external vendors or digital agencies considered an asset.

·Proficiency with CRM systems (HubSpot preferred), marketing automation platforms, SEO tools, and project management software considered an asset.

·Ability to lead both the strategic development and hands-on execution of digital marketing initiatives.

·Exceptional copywriting and editing skills with a high attention to detail and consistent brand voice.

·Strong analytical mindset and ability to interpret performance data using tools such as Google Analytics.

·Excellent project management and organizational skills with the ability to juggle multiple priorities.

·Outstanding verbal and written communication skills.

·A collaborative, adaptable team player with a passion for digital marketing and continuous improvement.

To apply, please submit your resume and cover letter to be considered for this opportunity. Only candidates who submit a cover letter will be considered. We thank all applicants for their interest; however, only those selected for an interview will be contacted. Good credit and a clean police check is also required.

Your Life & Career at Invico

About Invico Capital Corporation

Invico Capital Corporation is an award-winning investment fund management firm based in Calgary, Alberta, that provides alternative, private equity, and private debt capital solutions to assist high-quality companies in making strategic acquisitions, finance capital expenditures and growth programs, and support working capital requirements. Founded in 2005 the firm has over $3.8 billion in private capital under management.

We are currently seeking a highly skilled and creative Digital Marketing Manager to join our dynamic marketing team. As a key member of our marketing department, the Digital Marketing Manager will be responsible for strategically navigating and optimizing various digital channels, including SEO, website management, email, organic and paid media, and more. This role will play a crucial role in developing and implementing comprehensive digital marketing strategies to elevate our brand presence and drive business growth.

Reporting to the Senior Vice President of Marketing, the successful candidate will have hands-on experience across a broad range of digital channels and thrive as a “jack of all trades” who can effectively balance strategy with execution. This individual will also bring strong creative thinking and a collaborate mindset to help generate innovative ideas that support marketing objectives. This is a great opportunity for someone looking to get in on the ground floor of a growing marketing team and contribute strategically to a growing area of focus for the organization while also working collaboratively to expand our digital presence and help launch new channels and initiatives in support of business objectives.

This is a great opportunity to join a growing marketing team and contribute strategically to Invico’s expanding digital efforts while collaborating on new initiatives and helping strengthen our digital presence.

This is a full-time, in-person role based in Calgary, AB. Please note that relocation services are not offered. This is an individual contributor role and does not include managerial responsibilities.

Responsibilities

·Implement and oversee the optimization of all digital channels and contribute to the development of comprehensive digital marketing strategies that align with overarching marketing and business objectives.

·Conduct technical SEO audits and enhance site structure and on-page performance, increasing search engine visibility and organic traffic.

· Manage the company website, including supporting a full redesign currently in collaboration with an external digital agency; oversee ongoing maintenance and continuous improvement to ensure best practices, performance optimization, and effective lead generation.

· Create and schedule compelling content for organic social channels, building brand awareness and engagement with target audiences through thoughtful content planning and execution.

·Set up, manage, and optimize paid media campaigns, particularly on LinkedIn and Google, by monitoring budgets, evaluating performance, and making data-driven recommendations to maximize ROI.

·Collaborate with internal stakeholders to develop and optimize paid media landing pages that drive conversions.

·Plan, execute, and refine email marketing effort, leveraging audience segmentation and A/B testing to drive engagement and support business goals.

·Craft persuasive copy for various digital platforms, including websites, emails, social media, and paid campaigns, maintaining a consistent brand voice.

·Stay current with digital marketing trends, tools, and algorithm updates to inform and enhance marketing strategies.

· Analyze performance data and produce regular reports with actionable insights to support ongoing campaign optimization and strategic decision-making.

Qualifications:

·Bachelor’s degree in marketing, business, communications, or a related field required.

·5+ years of experience in digital marketing with a focus on SEO, website management, email marketing, organic social, and paid media in finance, wealth management, asset management, professional services, B2B, or adjacent industries required.

·Proven experience managing website optimization and collaborating with external vendors or digital agencies considered an asset.

·Proficiency with CRM systems (HubSpot preferred), marketing automation platforms, SEO tools, and project management software considered an asset.

·Ability to lead both the strategic development and hands-on execution of digital marketing initiatives.

·Exceptional copywriting and editing skills with a high attention to detail and consistent brand voice.

·Strong analytical mindset and ability to interpret performance data using tools such as Google Analytics.

·Excellent project management and organizational skills with the ability to juggle multiple priorities.

·Outstanding verbal and written communication skills.

·A collaborative, adaptable team player with a passion for digital marketing and continuous improvement.

To apply, please submit your resume and cover letter to be considered for this opportunity. Only candidates who submit a cover letter will be considered. We thank all applicants for their interest; however, only those selected for an interview will be contacted. Good credit and a clean police check is also required.

Your Life & Career at Invico

Since Invico’s founding days, we’ve always had a unique edginess to our presence within the industry. That uniqueness extends into challenging the norms of the finance sector. We promote from within and cast a wide net to attract and retain top talent. At Invico, we support and celebrate diversity, providing a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, gender, age, or family situation. We also work to develop and grow the communities around us, as giving back is deeply rooted in our core values. It is important to us that our employees feel supported, which is why we are pleased to offer:

·Generous time off, including flex days, volunteer and personal hours to take care of and enjoy life.

·An extended health program supporting the physical and mental health of you and those closest to you, including medical and dental coverage, a health/wellness spending account (HSA/WSA), and employee assistance program (EAP).

·Exposure to rewarding career advancement opportunities via a tuition and professional development reimbursement plan.

·An opportunity to give back to the causes and charities most important to you by way of an annual employee charitable donation program and employer charitable matching program.

·Teambuilding activities including quarterly events and casual Fridays.

·A chance to collaborate with world-class team members, many of whom are award-winning leads in their field and opportunity to leave your mark on one of Canada’s leading investment fund management firms.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Investment Management

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