Content Marketing Advisor - Newsletter Products

National Bank of Canada; Canada; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Health and wellness program

Employee Share Ownership Plan

Employee and family assistance program

Preferential banking services

Involvement in community initiatives

Virtual sleep clinic

Job summary

National Bank in Canada is seeking a Content Marketing Advisor to transform audience needs and business priorities into engaging content experiences. You will own the editorial strategy and manage personal and business banking newsletters, shaping them as ongoing content experiences that deliver value to clients.

You will lead content planning, coordinate with writers and designers, and ensure governance and quality across the lifecycle from briefs to delivery.

Qualifications

• Hold a bachelor’s degree and 5 years of experience in content marketing, editorial strategy, digital communications, publishing or related field.
• Experience developing and executing editorial programs, newsletters or channel content strategies.
• Strong writing, editing, storytelling and editorial planning expertise.
• Experience managing content development across writers, SMEs, agencies or internal partners.
• Understand digital content ecosystems and how newsletters connect with broader strategies.

Responsibilities

• Develop content strategies translating audience needs, business priorities and objectives into content approaches across initiatives and channels.
• Lead editorial strategy and management of personal and business banking newsletters as ongoing content experiences.
• Translate priorities into content plans, audience approaches, messaging recommendations and newsletter plans.
• Identify, select and prioritize content opportunities from across National Bank.
• Guide content development to delivery, creating briefs and coordinating writers, designers and stakeholders.
• Ensure content quality and alignment with brand, legal, regulatory and governance standards.
• Analyze content and audience performance to recommend improvements for future experiences.

Skills

Content marketing

Editorial strategy

Digital communications

Writing

Audience engagement

Education

Bachelor's degree

Job description

Hybrid

Job number

36336

Category

Intermediate Professional

Status: Permanent

Schedule: Full-Time

30-Oct-2026

Area(s) of interest: Communications and public relations, Marketing

A career as a Content Marketing Advisor in the Content team at National Bank means acting as a content specialist who transforms audience needs, business priorities and insights into relevant and engaging content experiences. You’ll apply content strategy across a range of initiatives, with ownership of the editorial strategy and management of our personal and business banking newsletters. This job allows you to have a positive impact on how clients engage with National Bank content thanks to your experience in content strategy, editorial planning, writing and audience engagement.

Your role

• Develop content strategies that translate audience needs, business priorities and communication objectives into relevant content approaches across initiatives and channels.
• Lead the editorial strategy and management of personal and business banking newsletters, shaping them as ongoing content experiences that provide value to clients.
• Translate strategic and editorial priorities into content plans, audience approaches, messaging recommendations and annual, quarterly and monthly newsletter plans.
• Identify, select and prioritize content opportunities from across National Bank, including advice, campaigns, business lines, partnerships and thought leadership.
• Guide content development to delivery, creating briefs and recommendations and working with writers, designers, stakeholders and other collaborators.
• Ensure content quality and strategic alignment, meeting brand, legal, regulatory and governance requirements throughout the content development process.
• Analyze content and audience performance to recommend improvements to content, formats, workflows and future experiences.

You’ll take ownership of newsletters as a key content product while applying your expertise to a broader range of content initiatives. Working with business teams and specialists across National Bank, you’ll turn audience and business needs into effective content approaches, connect expertise and opportunities across the content ecosystem, and use performance insights to continually strengthen the relevance and impact of our content.

Your team

The Marketing team consists of specialists who work in an agile, proactive, and collaborative manner to seize opportunities, stay at the cutting edge of technology, and continuously improve processes.

Within the Brand, Content and Media department, you are part of a content team of 5 colleagues and report to a senior manager. Our team stands out for its collaborative approach, openness to new ideas and focus on continually improving the client content experience. We aim to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule.

The Bank values continuous development and internal mobility. Our personalized training programs, based on learning through action, allow you to master your role and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center, and coaching and mentoring support are always available to you.

Requirements

• Hold a bachelor’s degree and 5 years of experience in content marketing, editorial strategy, digital communications, publishing or a related field.
• Have experience developing and executing editorial programs, newsletters or channel-specific content strategies.
• Demonstrate strong writing, editing, storytelling and editorial planning expertise.
• Have experience managing content development across writers, subject matter experts, agencies or other internal partners.
• Understand digital content ecosystems and how newsletters connect with broader editorial, web and marketing strategies.
• Be able to interpret audience and content performance data and translate insights into actionable recommendations.
• Portfolio: We’d love to see examples of your previous work in newsletters, editorial content, publishing or content marketing.
• Strategic thinking
• Editorial judgment
• Agility and adaptability
• Relationship building
• Ability to navigate ambiguity

Languages:

French

Reason to require this language: you will need to discuss frequently with our service providers or partners who speak a language other than French.

Skills

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Artificial Intelligence Content Development Content Marketing Content Strategy Content Curation Diversity & Inclusion Newsletters Teamwork Web Content Writing Cybersecurity Empathy Initiative Learning Agility Resiliency Content Creation

In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family such as:

• Health and wellness program, including many options
• Employee Share Ownership Plan
• Employee and family assistance program
• Preferential banking services
• Involvement in community initiatives
• Virtual sleep clinic

We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We value employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.

Making a bold move in a people-first environment

We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people’s lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier-free and accessible environment to all employees.

We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations. We welcome all candidates! What can you bring to our team?

Why work at National Bank?

For an environment that supports your career path

There are many varied opportunities for you to progress and develop, and move ahead in your career. This includes on-the-job learning and training, co-development and pairing with other employees, professional support and mentoring, internal career days or discussion forums with our leaders.

For an inclusive and diverse environment

We foster inclusion in an environment where each person’s unique qualities, whether visible or invisible, are celebrated and valued. We welcome all candidates! What can you bring to our team?

National Bank of Canada 2.96K subscribers