Content Marketing Advisor - Financial Literacy

National Bank of Canada; Montreal; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Health and wellness program

Flexible group insurance

Generous pension plan

Employee Share Ownership Plan

Employee and family assistance program

Preferential banking services

Involvement in community initiatives

Telemedicine service

Virtual sleep clinic

Job summary

National Bank of Canada is seeking a Content Marketing Advisor to transform audience insights and financial topics into engaging content across social media, digital channels and editorial planning. You’ll apply content strategy to financial literacy initiatives and collaborate with agencies and internal partners to turn strategy into compelling experiences.

You will lead editorial calendars, oversee content development from briefing to delivery, ensure compliance with brand, legal and

Qualifications

• Bachelor’s degree in a related field and 5 years of content marketing experience.
• Experience developing content strategies and editorial calendars.
• Strong writing, editing and briefing skills.
• Experience coordinating with agencies and internal partners.
• Understanding of digital content ecosystems and how social channels connect with web and editorial.
• Ability to turn data into actionable insights.
• Portfolio of work in financial literacy or related content.
• Agility, adaptability, initiative.

Responsibilities

• Develop content strategies that translate audience needs into content approaches across channels.
• Lead financial literacy social media planning and editorial calendars.
• Translate research and business objectives into content strategies and briefs.
• Guide development and optimization of content with agencies and internal partners.
• Ensure content quality and regulatory compliance.
• Coordinate stakeholders around content priorities.
• Analyze content performance and audience insights to inform improvements.

Skills

Content strategy

Social media management

Editorial planning

Writing & editing

Agency coordination

Audience insights

Strategic thinking

Relationship building

Education

Bachelor's degree

Job description

A career as a Content Marketing Advisor in the Content team at National Bank means acting as a content specialist who transforms audience insights, business priorities and financial topics into relevant and engaging content experiences. You’ll apply content strategy across a range of initiatives, with a particular focus on bringing financial literacy to life through social media. This job allows you to have a positive impact on how clients engage with National Bank content thanks to your experience in content marketing, social media and editorial planning, and your ability to turn strategy and insights into effective content.

Your role

• Develop content strategies that translate audience needs, business objectives and editorial priorities into relevant content approaches across channels.
• Lead financial literacy social media planning, developing editorial calendars based on audience insights, seasonality, business priorities, market opportunities and marketing campaigns.
• Translate research, financial topics and business objectives into clear content strategies, creative briefs, editorial angles and engaging content concepts.
• Guide the development and optimization of content, working with agencies, subject-matter experts and internal partners from briefing through approval and delivery.
• Ensure content quality and strategic alignment, incorporating stakeholder feedback and meeting brand, legal, regulatory and governance requirements.
• Coordinate multidisciplinary stakeholders around shared objectives, content priorities and opportunities to create, optimize or amplify content.
• Analyze content performance and audience insights to recommend improvements to content, formats, processes and future experiences.

You’ll play a leading role in bringing financial literacy to life on social media while contributing your content expertise to a broader range of initiatives. Working with agencies, business teams and internal specialists, you’ll turn strategy and audience insights into effective content, connect opportunities across the content ecosystem and use performance results to continually strengthen its impact.

Your team

The Marketing team consists of specialists who work in an agile, proactive, and collaborative manner to seize opportunities, stay at the cutting edge of technology, and continuously improve processes.

Within the Brand, Content and Media department, you are part of a content team of 5 colleagues and report to a senior manager. Our team stands out for its collaborative approach, openness to new ideas and focus on continually improving how we engage audiences. We aim to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule.

The Bank values continuous development and internal mobility. Our personalized training programs, based on learning through action, allow you to master your role and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center, and coaching and mentoring support are always available to you.

Requirements

• Hold a bachelor’s degree and 5 years of experience in content marketing, social media, digital communications or a related field.
• Have experience developing and executing content strategies, editorial calendars or social media programs.
• Demonstrate strong writing, editing and creative briefing expertise.
• Have experience working with agencies and coordinating content with multiple internal partners.
• Understand digital content ecosystems and how social media connects with web, editorial and other marketing channels.
• Be able to interpret content and audience performance data and turn insights into actionable recommendations.
• Portfolio: We’d love to see examples of your previous work in financial literacy, social media, digital content or content marketing.
  
• Agility and adaptability
• Ability to navigate ambiguity
• Relationship building
• Strategic thinking
• Initiative
  

Soft skills

• Agility and adaptability
• Ability to navigate ambiguity
• Relationship building
• Stakeholder management
• Strategic thinking
• Attention to detail
• Collaboration
• Initiative
  

Languages: French, English

Reason to require this language: you will need to discuss frequently with our service providers or partners who speak a language other than French.

Required skills

Artificial Intelligence, Brand Strategy, Content Curation, Content Development, Content Strategy, Continuous Improvement, Creative Strategy, Cybersecurity, Diversity & Inclusion, Empathy, Financial Literacy, Initiative, Learning Agility, Resiliency, Social Marketing, Social Media, Social Media Communications, Social Media Marketing, Social Media Optimization, Teamwork

Your benefits

• Health and wellness program, including many options
• Flexible group insurance
• Generous pension plan
• Employee Share Ownership Plan
• Employee and family assistance program
• Preferential banking services
• Involvement in community initiatives
• Telemedicine service
• Virtual sleep clinic

We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools f foster a positive employee experience. We value employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.

Making a bold move in a people-first environment

We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people’s lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier-free and accessible environment to all employees.

We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations. We welcome all candidates! What can you bring to our team?

Join us!