Senior Expert, Marketing Strategy and Commercialization

National Bank of Canada; Montreal; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Health and wellness program

Flexible group insurance

Generous pension plan

Employee Share Ownership Plan

Employee and family assistance program

Preferential banking services

Involvement in community initiatives

Telemedicine service

Virtual sleep clinic

Job summary

National Bank of Canada is seeking a Senior Expert, Marketing Strategy and Commercialization to lead strategic marketing initiatives across product, client strategy, CRM, digital channels and business lines. You will define growth-oriented strategies, develop compelling value propositions and align launches with channel partners to maximize client engagement.

You will guide senior teams, shape roadmaps, and monitor performance, while evolving marketing practices.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics or related field with substantial experience.
• In-depth experience in marketing strategy, growth strategy and product marketing.
• Experience in developing market development initiatives and competitive analyses.
• Ability to influence senior leaders and align marketing investments with business priorities.
• Proven track record of creating value propositions and strategic positioning.
• Experience in financial services is an asset.

Responsibilities

• Define marketing strategies for priority initiatives with objectives, target clients, success metrics and launch approaches.
• Identify growth, acquisition, loyalty and engagement opportunities based on market trends.
• Develop distinctive value propositions and advance the positioning of offers.
• Advise teams on priorities, roadmaps and investments across marketing and commercial domains.
• Oversee integrated launch plans ensuring consistency across paths and channels.
• Analyze performance and recommend adjustments to evolve marketing practices.

Skills

Marketing strategy

Growth strategy

Product marketing

Market development

Influencing

Leadership

Collaboration

Emotional intelligence

Stakeholder management

Education

Bachelor's degree in Business Administration, Marketing, Economics or related field

Job description

A career as a Senior Expert, Marketing Strategy and Commercialization in the Digital and Marketing sector at National Bank means acting as a specialist in marketing and growth strategies. This position allows you to act as a strategic marketing leader at the intersection of the Product, Client Strategy, Marketing, CRM, NBA, digital channels and business lines. He actively contributes to the evolution of growth strategies by providing in-depth expertise on markets, client behaviours, competitors and value creation drivers.

Your job

• Define marketing strategies for priority initiatives by establishing business objectives, target clients, success indicators and launch approaches.
• Identify growth, acquisition, loyalty and engagement opportunities based on market trends, client behaviours and competitive analyses.
• Develop distinctive value propositions and advance the positioning of offers in order to meet clients' needs and business objectives.
• Advise teams and managers in setting priorities, developing roadmaps and arbitrage commercial and marketing investments.
• Oversee the design of orientations and integrated launch plans by ensuring consistency of strategies across the different paths and channels.
• Analyze the performance of initiatives, recommend necessary adjustments and contribute to the evolution of marketing practises and methods.

Your team

The Digital and Marketing business line brings together specialists who work in an agile, proactive and collaborative manner to continuously improve the client experience and create lasting value for the organisation.

In this sector, you are part of a multidisciplinary team that reports to the Chief Digital and Commercialization Officer. Our team stands out for its strategic expertise, its understanding of client needs and its ability to mobilise several partners around shared objectives. Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible, adaptable schedule.

The Bank values continuous development and internal mobility. Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, language training, the Harvard Learning Centre and coaching and mentoring support are available to you at any time.

Prerequisites

• A Bachelor's degree in Business Administration, Marketing, Economics or a related field and at least 15 years of relevant experience.
• In-depth experience in marketing strategy, growth strategy, product marketing, marketing or market development.
• Influencing orientations and business decisions with managers, executives or vice-presidents.
• Have developed and implemented strategies that have generated results in terms of growth, acquisition or client engagement.
• Master the development of value propositions, strategic positioning and marketing strategies.
• Experience in financial services, an asset.

Languages: French, English

Reason to require this language: you will need to discuss frequently with our service providers or partners who speak a language other than French.

Required skills: Collaboration, Emotional Intelligence, Influencing, Leadership, Marketing Strategy, Resiliency, Stakeholder Management

Your benefits

• Health and wellness program, including many options
• Flexible group insurance
• Generous pension plan
• Employee Share Ownership Plan
• Employee and family assistance program
• Preferential banking services
• Involvement in community initiatives
• Telemedicine service
• Virtual sleep clinic

We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We value employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.

Making a bold move in a people-first environment

We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people’s lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier-free and accessible environment to all employees.

We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations. We welcome all candidates! What can you bring to our team?

Join us!