Content Manager

FIFA World Cup 2026™ - Canada, Mexico and the United States; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a dynamic team at a prestigious global event where your creativity will shine! As a Content Manager, you will play a pivotal role in shaping the narrative of an extraordinary sporting event that unites fans worldwide. Collaborate with top-tier professionals to develop innovative content strategies, manage diverse teams, and ensure brand consistency across all platforms. This role offers a unique opportunity to influence the marketing landscape of a historic event, making your mark in the world of sports. If you're passionate about storytelling and eager to drive engagement on a global scale, this is the perfect opportunity for you!

Qualifications

• 5+ years in content creation, strategy, and leadership roles.
• Proficiency in visual content production, including video capture and postproduction.
• Ability to interpret and apply brand guidelines.

Responsibilities

• Develop and execute a content strategy aligned with business goals.
• Manage the content creation process from ideation to publication.
• Analyze content performance metrics to optimize strategies.

Skills

Content Strategy

SEO Best Practices

Project Management

Visual Content Production

Leadership

Communication Skills

Decision Making

Inclusivity

Initiative & Innovation

Education

Bachelor's Degree

Tools

Adobe Premiere Pro

Final Cut Pro

Adobe Creative Cloud

MS Office Suite

Job description

Application Deadline: 16 May 2025

Department: Commercial & Marketing

Location: Toronto

Description

At FIFA26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26 will feature 48 teams and be hosted by Canada, Mexico, and the USA. This new format will redefine excellence and create opportunities for greater participation and engagement among fans and players worldwide. Join us to be a game changer in planning and delivering this extraordinary experience.

The Position

Reporting to the Head Of, Brand & Marketing - Canada, the Content Manager will be a key member of the FIFA26 CAN Commercial team, collaborating closely with the FIFA Zurich Project team and other stakeholders to deliver top-tier design solutions for FWC26.

The main responsibilities include:

1. Develop and execute a comprehensive content strategy aligned with business goals and target audiences, including marketing plans and presentations.
2. Work with content creators such as writers, editors, designers, and multimedia producers.
3. Coordinate with marketing, brand, and other departments to ensure content supports broader objectives.
4. Partner with creative, digital, and social media teams to create cohesive campaigns that reflect the brand’s voice and style.
5. Manage the content creation process from ideation to publication, ensuring quality and brand consistency.
6. Secure approvals for content before publication, adhering to standards and guidelines.
7. Maintain a content calendar aligned with marketing campaigns and key events.
8. Ensure timely content delivery across channels by streamlining workflows.
9. Analyze content performance metrics to optimize strategies and engage audiences effectively.
10. Implement SEO best practices to enhance content visibility and organic traffic.
11. Stay updated on SEO trends and experiment with innovative content formats like interactive media, video, and podcasts.
12. Monitor project budgets and expenses.
13. Report on content strategies, successes, and trends to senior management.
14. Manage relationships with freelancers, agencies, and content partners.
15. Ensure compliance with legal and regulatory standards, including copyright and data protection laws.
16. Travel within Canada, the US, and Mexico as needed for meetings, site visits, and events.

Skills Framework

Accountability: Demonstrate responsibility, analyze actions objectively, and learn from experiences.

Decision Making: Make swift decisions in critical situations, explore alternatives, and respond promptly to unforeseen circumstances.

Inclusivity: Share information across all levels, influence others positively, and maintain a support network.

Initiative & Innovation: Seek unconventional solutions, generate new ideas, and break new ground.

Leadership: Lead colleagues and partners, foster teamwork, and delegate effectively.

Vision: Understand the organization’s environmental impact, anticipate consequences, and develop strategic plans.

Qualifications

• Bachelor’s degree or equivalent higher education.

Work Experience

• At least 5 years in content creation, strategy, and leadership roles.
• Ability to interpret and apply brand guidelines.
• Proficiency in visual content production, including video capture and postproduction.
• Strong organizational and communication skills.

Languages

• Fluent in English; French proficiency is a plus.

Technology

• Proficient in Adobe Premiere Pro, Final Cut Pro, Adobe Creative Cloud, MS Office Suite, and other visual tools.

FIFA26 is committed to diversity, equity, and inclusion, and is an equal opportunity employer, prohibiting discrimination on any basis protected by law.