Content Designer / Strategist

Creative Circle; Toronto; Remote; CAD 100,000 - 125,000; Full time

Job summary

An innovative firm is seeking a talented Content Strategist to create and implement engaging content strategies. This fully remote role involves collaborating with cross-functional teams to enhance brand visibility and drive conversions. You will leverage your creativity and analytical skills to produce high-quality content that resonates with target audiences. If you have experience in content strategy and a passion for storytelling, this is a fantastic opportunity to make a significant impact in a dynamic environment.

Qualifications

• 3+ years of experience in content strategy or related fields.
• Strong copywriting and editing skills with attention to detail.

Responsibilities

• Develop and execute content marketing strategies aligned with business goals.
• Optimize content for SEO and analyze performance metrics.

Skills

Content Strategy

Copywriting

SEO Optimization

Analytical Skills

Audience Research

Project Management

Collaboration

Tools

Pendo

Chameleon

Appcues

Figma

JIRA

Confluence

Courier

Maze

Airtable

Job description

Direct message the job poster from Creative Circle

Lead Recruiter at Creative Circle | Experienced Graphic Designer

Content Strategist

Approx 4 month contract, 35 hours/week

Rate: $30-36/hr.

Fully Remote

Position Overview

The Content Strategist will develop and implement effective content strategies that engage target audiences, enhance brand visibility, and drive conversions. This role requires a blend of creativity and analytical skills to produce high-quality content that aligns with business goals and meets the needs of our audience.

Key Responsibilities

1. Develop and execute content marketing strategies that align with business objectives.
2. Conduct audience research to understand target demographics and content preferences.
3. Optimize content for SEO to improve visibility and search rankings.
4. Create and manage editorial calendars for content production and publication.
5. Collaborate with cross-functional teams including UX, Design, Research, Brand & Communications, and Product Engineers, to ensure brand consistency and effective messaging across all platforms.
6. Analyze content performance metrics and adapt strategies based on insights gained.
7. Conduct content inventories and audits, and document content plans and engage stakeholders throughout projects.
8. Manage content campaigns from inception to execution, ensuring timely delivery and alignment with marketing goals.
9. Conduct keyword research to inform content creation and optimization efforts.
10. Support the development of message frameworks, taxonomies, content migration plans, content workflows, and governance guidelines.
11. Edit and proofread content to ensure high quality and adherence to brand standards.

Qualifications

1. 3+ years of content strategy experience, or a combination of content strategy, and content design / UX writing experience in a product-focused environment.
2. Strong copywriting and editing skills with a keen eye for detail.
3. Excellent analytical skills and experience with content performance metrics.
4. Knowledge of UX design principles and methodologies.
5. Experience using tools including Pendo, Chameleon, Appcues, Figma, JIRA, Confluence, Courier, Maze, Airtable.
6. Strong project management skills and ability to manage multiple projects simultaneously.
7. Excellent communication and collaboration skills.
8. Experience with audience research and segmentation strategies.
9. Knowledge of branding principles and campaign management.

Seniority level

• Associate

Employment type

• Contract

Job function

• Technology, Information and Media

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