EverPro - App Store Optimization (ASO) Strategist

EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture, and Values here: EverCommerce Careers.

We are looking for an ASO Strategist to join our central EverCommerce Global Demand team, supporting two mobile-focused business solutions: Invoice Simple and Joist. The ASO Strategist will help develop and execute comprehensive strategies that optimize our mobile app visibility and performance across various app stores. At EverCommerce, we value innovation, collaboration, and continuous improvement. As our ASO Strategist, you'll be at the forefront of driving digital success and helping shape the future of our mobile products.

The ideal candidate will have a deep understanding of app store algorithms, user behavior, and emerging industry trends to drive organic growth, maximize app downloads, and boost user engagement. Your goal will be to ensure that our apps consistently rank at the top of search results and improve key conversion metrics, such as TTR and CVR. You will work closely with cross-functional teams—including marketing, product development, and design—to implement ASO strategies that drive sustainable user acquisition. Additionally, you will lead initiatives to optimize creative assets such as app icons, screenshots, and preview videos, ensuring they resonate with our target audience.

Responsibilities

• Execute the ASO strategy developed by the hiring manager to enhance app visibility, boost conversion rates, and drive organic downloads across multiple app stores.
• Monitor and track app store and keyword rankings using cutting-edge analytics tools.
• Conduct thorough keyword research to identify high-volume, relevant keywords for app store optimization.
• Run A/B tests and experiments to continuously refine app store listings, enhance user appeal, drive engagement, and improve conversion rates.
• Collect, analyze, and interpret performance data to identify areas for improvement.
• Perform competitive analysis to stay abreast of changes in the competitive landscape and shifts in storefront dynamics that could affect rankings.
• Create robust frameworks for measuring and reporting on ASO performance, and assess its impact on the user acquisition funnel.
• Collaborate with cross-functional teams, ensuring that ASO strategies are in sync with overall business objectives.
• Analyze app performance metrics—including downloads, retention rates, and user feedback—to pinpoint optimization opportunities.
• Monitor app store algorithm updates and adjust ASO strategies accordingly.
• Stay current with industry trends, best practices, and emerging technologies in mobile app marketing and ASO.
• Provide regular reporting and actionable insights on ASO performance metrics to stakeholders.
• Stay informed about competitor apps and market dynamics to identify opportunities and potential threats.

Skills and Experience

• 4+ years of experience in ASO and mobile app marketing, with a proven track record of optimizing app store listings and driving organic downloads.
• In-depth understanding of app store algorithms and ranking factors across platforms such as the Apple App Store and Google Play Store.
• Proficiency in ASO tools and analytics platforms such as App Annie, AppRadar, AppFollow, AppTweak, or similar.
• Excellent analytical skills, with the ability to interpret data and derive actionable insights.
• A creative mindset with a keen eye for design and user experience.
• Strong communication and collaboration skills, with the ability to work effectively across different teams.
• Self-motivated, proactive, and passionate about staying updated on industry trends and best practices.
• Experience with A/B testing methodologies and experimentation.
• Experience with localization strategies for global app markets is highly desirable.
• Familiarity with mobile app development processes and app store submission guidelines is a plus.

Location & Work Environment

The EverCommerce team is distributed globally—with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia—so we are well-versed in working remotely across different time zones. This role can be based anywhere in Canada. If you’re close to one of our offices, we can arrange for an in-office setting, or you may work 100% remotely.

Please note: You must be eligible to work without sponsorship. This role may also require travel to our Corporate Headquarters in Denver, Colorado, or other North American office locations.

Benefits & Perks

• Flexibility to work where and how you want within your country of employment—choose in-office, remote, or hybrid arrangements.
• Robust health and wellness benefits, including an annual wellness stipend.
• Continued investment in your professional development through platforms like Udemy.
• 401k or RRSP with company match.
• Flexible and generous paid time off.
• Employee Stock Purchase Program.
• Opportunities for career advancement and involvement in high-impact projects across our global team

Compensation:The target base of compensation for this position is $115,000- $130,000 CAD in most Canadian locations.Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.