Content & AI-Driven Search Marketing Lead

Absorb Software; Canada; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote-first work

Health and wellness benefits

Retirement savings programs

Two bonus plans eligibility

New hire equipment allowance

Monthly flex allowance

Job summary

Absorb Software is seeking a Manager, Content & Search Marketing to lead a team of content marketers, copywriters, and SEO specialists. You will own the journey from search to sales-ready engagement, leveraging AI tools and performance data to drive visibility and demand.

The role emphasizes differentiated, high-value content, editorial standards, and a real point of view grounded in SME experience and original research.

Qualifications

• 8+ years in content marketing, search marketing, copywriting, or related fields.
• Exceptional storytelling and editorial skills with audience focus.
• Understanding of how Google and LLMs find, evaluate, and cite sources.
• Results-driven with data to set priorities, shape messaging, and measure impact.
• Experience building AI workflows that enhance team output without compromising quality.
• Proactive, data-backed decision-maker with accountability for results.
• B2B, SaaS, or tech experience preferred; open to related backgrounds.
• Strong project management and ability to scale content programs.

Responsibilities

• Own our search strategy and execution across traditional search and AI answer engines.
• Create, maintain, and optimize AI workflows for research and production of content.
• Define voice and editorial standards to ensure a unique Absorb POV with credible sources.
• Own content across the customer journey from awareness to conversion.
• Audit existing content; refresh high-potential pages and retire underperformers.
• Measure visibility and drive improvements using performance and demand data.
• Oversee content distribution across web, social, paid ads, campaigns, and external platforms.
• Stay current on how search and AI evolve and how buyers research and shop.

Skills

Content marketing

SEO

Team leadership

AI workflows

Editorial standards

Analytics & data-driven

B2B SaaS

Content strategy

Tools

AI tools

SEO software

Google Analytics

Job description

Absorb Software is seeking a Manager, Content & Search Marketing to lead a team of content marketers, copywriters, and SEO specialists. You will own the journey from search to sales-ready engagement, leveraging AI tools and performance data to drive visibility and demand.

The role emphasizes differentiated, high-value content, editorial standards, and a real point of view grounded in SME experience and original research.