Content Marketing Specialist

Algo Communication Products; Burnaby; Hybrid; CAD 60,000 - 85,000; Full time

Job summary

Algo Communication Products is seeking a Content Marketing Specialist to own content strategy and execution, becoming a subject matter expert in our products and solutions. You will translate insights into clear, accurate, and high-impact content, with a focus on SEO, website ownership, and AI-driven efficiency.

The role requires strong ownership, reliability, and adaptability as digital content is reshaped by AI.

Qualifications

• 3–5 years of experience in content marketing, product marketing, digital marketing, or a related role.
• Strong writing and editing skills, with the ability to simplify complex ideas.
• Familiarity with SEO tools (SEMrush, Ahrefs, Google Search Console, GA4).
• Familiarity with WordPress or similar CMS platforms.
• Comfortable working cross-functionally with technical and non-technical teams.

Responsibilities

• Own and execute the content strategy aligned with business goals, user needs, and SEO opportunities.
• Rapidly build deep knowledge of products, use cases, and customer segments to inform content creation.
• Identify content gaps, prioritize initiatives, and develop structured content plans to improve engagement and conversion.
• Create high-quality content including articles, case studies, product positioning, one-pagers, and more.
• Translate product and technical information into clear, accurate, and compelling marketing content.
• Ensure consistency in messaging, tone, and positioning across all assets.
• Continuously refine content based on performance insights, feedback, and evolving business needs.

Skills

Strong writing and editing

SEO awareness

CMS familiarity

Cross-functional collaboration

Organizational skills

Tools

SEMrush

Ahrefs

Google Search Console

GA4

Job description

Algo is a rapidly growing technology company specializing in the manufacturing and supply of audio and video communication products. Our innovative solutions are designed to make industrial communication safe, simple, and effective. We collaborate with some of the largest technology companies globally to deliver cutting-edge products to our customers.

Position Overview:

We’relooking for a highly organized, proactive, and detail-oriented Content Marketing Specialist who will take ownership of our content strategy and execution,with a strong focus on becoming a subject matter expert in our products andsolutions.

This is not a traditional content role. We need someone who is naturally curiousand motivated to deeplylearn andunderstand our products, use cases, and audience and translate thatknowledgeinto clear,accurate, and high-impact content.Success in this role requires strong ownership, reliability, critical thinking, and adaptabilityas AI reshapes how digital content is createdand discovered.

While this role will evolve into a balance of content and web strategy, the immediate priority is content development , with website ownership and optimization growing over time.

Please note that this role has an in-office requirement of 3 days per week , with the possibility of 2 days work from home pending manager approval .

Responsibilities:

• Own and execute the content strategy aligned with business goals, user needs, and SEO opportunities
• Rapidly build deep knowledge of products, use cases, and customer segments to inform content creation
• Identifycontent gaps, prioritize initiatives, and develop structured content plansto improve engagement and conversion
• Create high-quality content including articles, case studies, product positioning, one-pagers, and more
• Translate product and technical information into clear,accurate, and compelling marketing content
• Ensure consistency in messaging, tone, and positioning across all assets
• Continuously refine content based on performanceinsights, feedback, and evolving business needs

Website Ownership & Optimization

• Support andprogressively take ownership of the WordPress website, ensuring accuracy and continuous improvement
• Improve UX, navigation, and content structure to enhanceuser experienceand performance
• Collaborate with designers and developers to implement updates and optimizations
• Apply best practices for content structure, messaging hierarchy, and user journeys across the website
• Contribute to the evolution of website strategy as the role grows toward a more balanced content–web focus

SEO,AI & PerformanceOptimization

• Continuously evaluateSEO,AI, LLMs, and evolving search behavior, and proactivelyadapt content strategy
• Perform keyword research, topic modeling, and content structuring to improve visibility across search and AI-generated results
• Monitorand analyzeperformance using tools such as Google Search Console, GA4, SEMrush,Ahrefs, and emerging AI/LLM analytics tools

WhatWe’reLooking For

Ownership, Organization & Reliability

• Highly organized with the ability to manage multiple priorities and deadlines without things slipping through the cracks
• Strong senseof ownership:takes responsibility for deliverables end-to-end with minimal oversight
• Consistently delivers work on time with high quality, attention to detail, and strong follow-through
• Proactive in communicating progress, risks, and next steps

Initiative & Drive

• Self-starter who takes initiative, fills gaps, and moves work forward without waiting for direction
• Motivated to continuously improve output, processes, and results
• Focused on outcomes and impact,not just task completion

Curiosity &LearningMindset

• Strong curiosity andinterest in understandingproducts, technology, and customer use cases in depth
• Activelyseeksto learn, ask questions, and buildexpertise
• Able to interpret complex or incomplete input and turn it into structured, meaningful content

Critical Thinking

• Goes beyond execution,asks “why,” challenges assumptions, and focuses onimpact
• Ensures content isaccurate, relevant, and aligned with business goals
• Understands the “so what?” before creating content

AI Awareness & Content Efficiency

• Strong interest in AIbest practices and how it istransforming digital marketing, content, and search
• Able to guide, refine, andvalidateAI-generated outputto meetquality and accuracy standardsand improve visibility
• Continuously explores ways toleverageAIto scale content production

Qualifications:

• 3–5 years of experience in content marketing,product marketing,digital marketing, ora related role
• Strong writing and editing skills, with the ability to simplify complex ideas
• Familiarity with SEO tools (SEMrush,Ahrefs, Google Search Console, GA4)
• Familiarity with WordPress or similar CMS platforms
• Comfortable working cross-functionally with technical and non-technical teams