Consumer Marketing Manager - DTC & Digital Strategy

Eli Lilly and; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A global healthcare leader is seeking a Consumer Marketing Manager based in Toronto. This hybrid role involves developing innovative marketing strategies for their Cardiometabolic Health business. The ideal candidate will have a Bachelor's degree in Marketing or Business Administration, along with 3+ years of consumer marketing experience. You will focus on digital strategy and performance measurement within a heavily regulated environment, working closely with cross-functional teams to enhance marketing capabilities.

Qualifications

• 3+ years of full-time experience in consumer marketing, preferably from tech or financial industry.
• Experience in managing external agencies in a regulated environment.
• Strong analytical skills in performance measurement and campaign optimization.

Responsibilities

• Develop and execute consumer-centric marketing plans.
• Lead digital strategy and campaign execution across PESO touchpoints.
• Measure performance and assess the effectiveness of marketing campaigns.

Skills

Consumer marketing

Data-driven decision making

Project management

Analytical skills

Leadership

Education

Bachelor's degree in Marketing or Business Administration

Job description

A global healthcare leader is seeking a Consumer Marketing Manager based in Toronto. This hybrid role involves developing innovative marketing strategies for their Cardiometabolic Health business. The ideal candidate will have a Bachelor's degree in Marketing or Business Administration, along with 3+ years of consumer marketing experience. You will focus on digital strategy and performance measurement within a heavily regulated environment, working closely with cross-functional teams to enhance marketing capabilities.