Community Social Media & Communications Specialist (Hybrid)

YMCA OF NORTHERN ALBERTA; Edmonton; Hybrid; CAD 42,000 - 64,000; Full time

Job summary

YMCA of Northern Alberta in Edmonton, AB is seeking a Social Media & Communications Coordinator to engage across platforms, create compelling content, and support brand storytelling.

This full-time, hybrid role supports a dynamic marketing team, travels to regional sites to shoot photo and video content, and tracks campaign performance. The ideal candidate has 1+ year in social media or digital marketing, experience with Adobe Creative Cloud, and a marketing or communications degree.

Qualifications

• Experience and a high level of comfort working with Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro and others) to design and edit content, including photo, video and other social media assets.
• Experience using camera, audio and lighting equipment.
• Diploma or Degree in marketing, design, advertising, public relations, communications, or related fields.
• 1+ year of related social media, design or digital marketing experience required.

Responsibilities

• Manage multiple social media platforms daily for a variety of YMCA programs, service areas and regions, including Facebook, Instagram, LinkedIn, TikTok, YouTube and X.
• Create, develop and curate original, engaging content that tells the YMCA story, promotes brand awareness, improves marketing and fund development efforts and effectively engages stakeholders.
• Attend events, activations and programs to shoot photo and video content.
• Edit photo and video content, design graphics and write copy that engages audiences and aligns with the YMCA brand.
• Assess and identify social media audiences and tailor content and tone to meet those audiences’ needs and interests.
• Monitor, investigate and respond to comments, reviews, questions and all social media engagement to maintain an understanding of brand perception and deliver our online brand experience.
• Monitor social media channels for trends, issues, news, mentions or reputational risks and keep senior leadership and internal subject matter experts informed.
• Test, evaluate and report on the progress and performance of social media campaigns and content.
• Work collaboratively with a creative marketing and communications team who are collectively focused on the growth and development of marketing strategies in conjunction with the organization’s strategic plans.
• Collaborate with colleagues at all levels of the organization, from frontline staff to the CEO, to capture and create content.
• Provide other tactical communications support as needed, including developing print and digital materials and writing internal and external content.
• Be willing to occasionally travel to our other regions (Red Deer, Wood Buffalo or Grande Prairie), and to cover events or activations on occasional evenings or weekends.

Skills

Social media management

Written and verbal communications

Team collaboration

Education

Diploma or degree in marketing/design/advertising/public relations/communications

Tools

Adobe Creative Cloud

InDesign

Illustrator

Photoshop

Premiere Pro

Job description

YMCA of Northern Alberta in Edmonton, AB is seeking a Social Media & Communications Coordinator to engage across platforms, create compelling content, and support brand storytelling.

This full-time, hybrid role supports a dynamic marketing team, travels to regional sites to shoot photo and video content, and tracks campaign performance. The ideal candidate has 1+ year in social media or digital marketing, experience with Adobe Creative Cloud, and a marketing or communications degree.