Community Management - Co-op Student

Loblaw Companies Limited; Toronto; Hybrid; CAD 35,000 - 66,000; Part time

Benefits offered by this job

Flexible work options

Comprehensive training

Career development

Job summary

Loblaw Companies Limited is offering a Winter 2027 Work Term for a Community Management Co-op Student. You’ll help shape how Canada’s brands connect with people across Loblaw’s social communities, driving engagement and positive sentiment.

You’ll learn enterprise Social Centre of Excellence operations, social listening, UGC, outbound engagement, sentiment, and metrics while collaborating with strategy, content, analytics teams in a hybrid office/remote setup.

Qualifications

• Enrolled in a post-secondary program related to marketing or communications.
• Passion for social media and internet culture with ability to adapt brand voice.
• Strong writing skills and comfort interpreting basic metrics.

Responsibilities

• Support day-to-day Community Management across Loblaw’s brands and social channels.
• Engage with consumers and creators to reflect brand tone and culture.
• Identify opportunities to participate in trends and conversations.
• Surface high-quality UGC to celebrate and amplify across channels.
• Build relationships with communities through timely, brand-right engagement.
• Track engagement, sentiment and surface actionable insights for the Social team.

Skills

Social media strategy

Content writing

Brand voice adaptation

Data interpretation

Collaboration

Education

Post-secondary program in Marketing or Communications

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Winter 2027 Work Term

Term Length: 4 months

Term Start: January 6, 2027

Term End: April 16, 2027

The pay range for the co-op student role will reflect factors such as the candidate's experience, academic level, and the specific skillset required for the role.

Loblaw has adopted the following hybrid working model (a combination of working between the office and remotely). Colleagues can work remotely up to 1 day a week, while spending the other 4 days in the office (to be determined by each business unit).

Why This Role Is Important

As a Community Management Co-op Studentwith Loblaw Agency’s Enterprise Social team, you’ll help shape how some of Canada’s most recognized brands show up and connect with people every day.

You’ll work alongside our Community Management team to build engagement, brand love and positive sentimentacross our social communities. From identifying great user-generated content (UGC) to joining relevant conversations and spotting emerging trends, you’ll help our brands become more active, human and culturally relevant participants in social.

This is a hands‑on opportunity for someone who lives and breathes social, understands internet culture and is excited about turning everyday interactions into meaningful connections between brands and their communities.

What You’ll Do

• Support day-to-day Community Managementacross Loblaw’s portfolio of brands and social channels.
• Proactively engage with consumers, creators, brands and cultural conversations through outbound Community Management.
• Identify opportunities for our brands to participate in relevant trends, conversations and cultural moments.
• Find and surface high-quality user-generated content (UGC)that can be celebrated, shared or amplified across brand channels.
• Help build stronger relationships with our communities through thoughtful, timely and brand‑right engagement.
• Support initiatives designed to grow engagement, positive sentiment and brand love.
• Monitor comments, conversations and audience reactions to understand what our communities are saying about our brands.
• Identify recurring themes, emerging conversations, audience behaviours and potential opportunities or risks.
• Support social listening and help translate community conversations into actionable insights for the broader Social team.
• Track Community Management activity and performance, including engagement, sentiment, UGC and outbound interactions.
• Participate in team Learning Loops, sharing examples of what’s working, what we’re learning and where we should experiment next.
• Partner with Social Strategy, Content, Creative and Analytics teams to bring audience and community insights into our broader social work.
• Stay connected to platform trends, creator culture, memes and emerging social behaviours across TikTok, Instagram and other relevant platforms.

What You Bring

• You are currently enrolled in a post‑secondary program in Marketing, Communications, Media, Advertising, Public Relations, Business or a related field.
• You have a genuine passion for social media, internet culture and how brands show up in social communities.
• You understand the nuances of platforms such as TikTok and Instagram and how people communicate differently across them.
• You are a strong writer who can adapt your voice and communication style for different brands and audiences.
• You are curious and naturally pay attention to what people are talking about online — and why.
• You have strong judgment and understand when a brand should join a conversation and when it shouldn’t.
• You are comfortable interpreting basic social metrics and using data to understand what is resonating.
• You are highly organized and comfortable balancing multiple brands, conversations and priorities.
• You thrive in a fast‑moving environment and are comfortable responding to opportunities in real time.
• You are collaborative, proactive and eager to learn from others.
• Most importantly, you are socially curious— you notice the comments, conversations, creators and cultural moments that others might scroll past.

What You’ll Learn

During your co‑op term, you’ll gain hands‑on experience in how an enterprise Social Centre of Excellence operates, including Community Management, social listening, UGC, outbound engagement, sentiment, social measurement and cultural intelligence.

You’ll also have the opportunity to see how community insights can influence content, creative and social strategy — and how great Community Management can turn everyday social interactions into stronger relationships and greater brand love.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l’embauche :$35,100.00 - $65,700.00 / 35.100,00$ - 65.700,00$ (per year / par an)A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.