Communications Officer - Social Media (26:151) INTERNAL POSTING

Northern Lights College; Fort St. John; On-site; CAD 52,000 - 54,000; Full time

Job summary

Northern Lights College is seeking a Communications Officer - Social Media to manage content across the college's social platforms and support marketing and recruitment events. The role requires a diploma in a related discipline and a minimum of two years in social media marketing or digital media, with strong knowledge of platform algorithms, campaigns, and analytics.

The successful candidate will liaise with multiple departments, attend events, and may go live on social media.

Qualifications

• Diploma in a related discipline with at least 2 years of experience in social media marketing or as a digital media specialist.
• Knowledge of major social media platforms, campaigns, advertising, and analytics.
• Knowledge of conversion rate optimization and SEO is preferred.

Responsibilities

• Create, review, edit, and publish optimized content for NLC's social channels.
• Plan, promote, and evaluate a varied portfolio of marketing and recruitment events.
• Liaise with college departments to gather information for social media content and publish accordingly.
• Go live on social media or schedule posts within the editorial calendar; monitor competitors online.

Skills

Social media marketing

Digital media

Content creation

Analytics

SEO basics

Education

Diploma in related discipline

Job description

Term of App't: Monday - Friday, 35 hours per week

Start date: Immediately

Reporting to: Director of Marketing & Communications

Salary Classification 11, $52,086.96 – $53,697.90 annually, as per BCGEU Support Collective Agreement. The College offers 119 hours of paid vacation, prorated and front-loaded based on FTE, as well as paid time off between Christmas and New Year's Day. Employees also receive a competitive extended health and dental benefits program. Employees hired into this division are required to enroll in the Municipal Pension Plan, with employer‑matched contributions.

Our Marketing & Communications team has career opportunity for an enthusiastic and outgoing individual, who has strong organizational skills and the ability to manage profiles on numerous platforms with superb attention to detail. We invite you to be a member of this dynamic team that has the ability to foster ongoing positive relationships across the college, and among the community at large.

Under the direction of the Director of Marketing & Communications, the Communications Officer - Social Media is responsible for creating, reviewing, editing, and publishing optimized content (written, photographic, and videographic) for publication on NLC's various communications channels, with a focus on social media. This position will also plan, conduct, promote, and evaluate a varied portfolio of marketing and recruitment events.

During your workday, you will liaise with the various departments of the college to gather information appropriate for social media content. You will also create and publish content based on existing material and fresh content. You will also attend events of interest for the purpose of promoting NLC's involvement. You may be called upon to "go live" on social media or plan posts within the editorial calendar. You'll be expected to monitor the digital presence of competitors and join relevant conversations in social media. You'll look for opportunities to promote NLC online, and you'll provide information to prospective students and other stakeholders, both through social media and in‑person interactions.

Qualifications The ideal candidate will hold a diploma in a related discipline with a minimum of two years of experience in social media marketing, or as a digital media specialist, or the equivalent combination of education and experience. Those candidates who have an in‑depth knowledge of social media platforms and the type of content that performs best on different platforms, campaigns, advertising, and analytics, will be given preference. Knowledge of conversion rate and the role of social media in search engine optimization will be preferred.

Due to the expectation of travel within the region, a valid Class 5 driver's license is required.

NOTE: In order to be considered for an internal posting, the candidate must be a current support employee of the College, who has successfully passed their probationary period.

We thank all applicants for their interest in employment with NLC, however; only those contacted for an interview will be acknowledged.

To support employment equity and diversity in the workplace, we encourage all qualified applicants, including Indigenous Peoples, persons with disabilities, visible minorities, women, persons of diverse sexual orientation, gender identity or expression (LGBTQ2S+), and others who may contribute to diversity at Northern Lights College.

In the spirit of reconciliation, we are committed to increasing Indigenous Peoples' representation throughout the institution and encourage applicants to self‑identify as Indigenous--First Nation, Metis, or Inuit within cover letters and/or resume.

Salary: $52086.96 - $53697.90 per year