Communications Officer - Social Media (26:151) INTERNAL POSTING

Northern Lights College; Fort St. John; On-site; CAD 52,000 - 54,000; Full time

Job summary

Northern Lights College in Fort St. John, BC is seeking a Communications Officer - Social Media to join the Marketing & Communications team.

You will create, review, edit, and publish content across channels, focusing on social media, to enhance the college’s profile. Under the Director, you will plan and evaluate events, monitor online presence, engage with stakeholders, and support recruitment initiatives.

Qualifications

• Diploma in a related discipline with 2+ years in social media marketing.
• Experience as a digital media specialist or equivalent.
• Knowledge of various social media platforms, campaigns, and analytics.
• SEO and conversion rate knowledge preferred.

Responsibilities

• Create, review, edit, and publish optimized content for social channels.
• Plan, conduct, promote, and evaluate a varied marketing/recruitment events portfolio.
• Liaise with college departments to gather information for posts.
• Publish content from existing material and fresh content; monitor online presence.
• Attend events to promote NLC and possibly go live on social media.

Skills

Social media marketing

Content creation

Analytics

Education

Diploma in related discipline

Tools

Social media platforms

Analytics tools

Campaign management software

Job description

Term of App't: Monday - Friday, 35 hours per week

Start date: Immediately

Reporting to: Director of Marketing & Communications

Salary

Classification 11, $52,086.96 – $53,697.90 annually, as per BCGEU Support Collective Agreement. The College offers 119 hours of paid vacation, prorated and front-loaded based on FTE, as well as paid time off between Christmas and New Year's Day. Employees also receive a competitive extended health and dental benefits program. Employees hired into this division are required to enroll in the Municipal Pension Plan, with employer-matched contributions.

Description

Our Marketing & Communications team has career opportunity for an enthusiastic and outgoing individual, who has strong organizational skills and the ability to manage profiles on numerous platforms with superb attention to detail. We invite you to be a member of this dynamic team that has the ability to foster ongoing positive relationships across the college, and among the community at large.

Under the direction of the Director of Marketing & Communications, the Communications Officer - Social Media is responsible for creating, reviewing, editing, and publishing optimized content (written, photographic, and videographic) for publication on NLC's various communications channels, with a focus on social media. This position will also plan, conduct, promote, and evaluate a varied portfolio of marketing and recruitment events.

During your workday, you will liaise with the various departments of the college to gather information appropriate for social media content. You will also create and publish content based on existing material and fresh content. You will also attend events of interest for the purpose of promoting NLC's involvement. You may be called upon to "go live" on social media or plan posts within the editorial calendar. You'll be expected to monitor the digital presence of competitors and join relevant conversations in social media. You'll look for opportunities to promote NLC online, and you'll provide information to prospective students and other stakeholders, both through social media and in-person interactions.

Qualifications

The ideal candidate will hold a diploma in a related discipline with a minimum of two years of experience in social media marketing, or as a digital media specialist, or the equivalent combination of education and experience. Those candidates who have an in-depth knowledge of social media platforms and the type of content that performs best on different platforms, campaigns, advertising, and analytics, will be given preference. Knowledge of conversion rate and the role of social media in search engine optimization will be preferred.

Due to the expectation of travel within the region, a valid Class 5 driver's license is required.

NOTE:In order to be considered for an internal posting, the candidate must be a current support employee of the College, who has successfully passed their probationary period.

We thank all applicants for their interest in employment with NLC, however; only those contacted for an interview will be acknowledged.

To support employment equity and diversity in the workplace, we encourage all qualified applicants, including Indigenous Peoples, persons with disabilities, visible minorities, women, persons of diverse sexual orientation, gender identity or expression (LGBTQ2S+), and others who may contribute to diversity at Northern Lights College.

In the spirit of reconciliation, we are committed to increasing Indigenous Peoples' representation throughout the institution and encourage applicants to self-identify as Indigenous--First Nation, Metis, or Inuit within cover letters and/or resume.