Commercial Account Executive 3

Softchoice; Toronto; Hybrid; CAD 75,000 - 160,000; Full time

Benefits offered by this job

Employee Discount Program

Job summary

Softchoice is seeking a Commercial Account Executive 3 in a hybrid Toronto role. You will manage strategic accounts, develop C-level relationships, and forecast pipelines using Salesforce to drive Software, Hardware, and Services sales.

You will leverage market insights to align capabilities with customer outcomes, aiming to exceed expectations and strengthen relationships. The position offers a Toronto-anchored hybrid model with weekly office presence and client visits in the GTA.

Qualifications

• 2-3 years of B2B technology sales experience.
• Field sales experience preferred.
• Experience navigating annual reports, financial data, and forecasting.
• Strong business acumen and understanding of sales funnel.
• Understand solution selling and creating value for business clients.
• Demonstrate strong verbal, written, listening and presentation skills.
• Proficient in Salesforce and Office 365 applications.

Responsibilities

• Develop strategic account plans with industry research and client forecasts.
• Build executive-level relationships with current and prospective Softchoice clients.
• Manage accounts and pipelines using Salesforce and Softchoice methodologies.
• Identify client business problems and drive resources to address opportunities.
• Maintain alignment with local vendor and distribution partnerships.
• Stay updated on product and industry knowledge and complete trainings.
• Collaborate with internal teams to meet customer objectives.

Skills

B2B sales

Field sales

Forecasting

Sales funnel

Solution selling

Communication

Salesforce

Office 365

High School diploma

Education

High School diploma or equivalent

Tools

Salesforce

Office 365

Job description

At Softchoice, a World Wide Technology (WWT) company, we work together to make a new world happen. As an IT solutions provider serving U.S. commercial and SMB organizations, as well as the entire Canadian market, we help organizations turn ambition into real‑world outcomes. We do this through the delivery of secure cloud, AI, software and digital workplace solutions that enable agility, innovation and growth.

With a highly engaged, high-performing team, we are certified as a Great Place to Work® in both Canada and the United States, and have been recognized as a Best Workplace in Canada for more than 20 years. We stand proudly for our people and their success through career development and advancement, and continuously strive to do what’s good for our people and communities.

As part of WWT, we connect customers to the global scale, advanced innovation, world-class partnerships, and deep expertise of a leader in AI and digital transformation. This includes access to WWT’s Advanced Technology Center (ATC), a collaborative ecosystem featuring state‑of‑the‑art hardware and software that enables customers and partners to conceptualize, test, and validate innovative solutions before deploying them at scale.

The impact you will have:

Challenging customers to disrupt and innovate. It has never been a better, more rewarding time to be in technology sales.
As Softchoice’s newest Commercial Account Executive 3, you help businesses seize the enormous opportunities of digital transformation. To do so, you challenge customers out of their comfort zone, while sustaining and strengthening our relationships along the way. Best of all, you do it all alongside one of North America’s most trusted technology services and solutions providers.

The Commercial Account Executive (CAE) is a direct quota carrier, managing accounts in an assigned territory. The CAE is responsible for overall account management and for maintaining the customer relationships with Softchoice to positively impact our Net Promoter Score (NPS). The CAE is responsible to grow their accounts by understanding and aligning our capabilities to a Customer’s desired business outcomes and by positioning Softchoice as a trusted “go‑to” strategic partner. The CAE will be responsible for all aspect of account management including processing quotes and orders and overdelivering on customers’ expectations.

Our Customer Engagement Model: This isn’t your typical sales job. With Softchoice, you lead with the customer at the forefront of everything you do, and consider selling to be a strategic partnership. You think differently about sales, and provide value by helping our customer bridge gaps in their business, and reach their goals through technology. You understand your customer’s business thoroughly, to lead with personalized market insights, compelling cases for change and innovation, and help them see the path forward to success. Customer success, is our success.

This role is hybrid with the expectation of working in the Toronto office once a week as well as completing 2-3 on site client visits weekly within the GTA.

What you’ll do:

• Responsible for strategic account planning, including industry research, competitive insight, and client forecasts
• Develop strong executive and C-level relationships with existing and prospective Softchoice clients
• Leverage Salesforce and Softchoice sales methodology to effectively manage accounts, opportunities, and pipelines with consistent and accurate forecasting
• Leverage industry and Softchoice knowledge to identify client business problems and drive and influence resources to address those opportunities through the solution sale of Software, Hardware and Services
• Maintain strategic alignment with local vendor and distribution channel partnerships
• Keep updated on product and industry knowledge and attend product training as required
• Collaborate and engage with internal stakeholders and resources with specialty knowledge as required to satisfy the customers business objectives.

What you’ll bring to the table:

• 2-3 years of experience in a business-to-business (B2B) technology sales environment (channel IT sales required).
• Field sales experience preferred.
• Experience navigating and understanding annual reports, financial data, and forecasting
• Solid business acumen and understanding of how to manage a sales funnel
• Understand solution selling and creating value for business clients.
• Demonstrate strong verbal, written, listening and presentation skills; with an ability to present complex solutions in a simple manner.
• Utilize strong problem solving, organizational and interpersonal skills
• Proficient in Salesforce and Office 365 applications
• High-level commitment to exceptional customer service and relationship building.
• A driven, self-motivated attitude with the ability to work individually and in a team environment.
• High School diploma or equivalent.

Compensation:

For positions aligned to Canada, the following base salary applies: $75,000 annually + $85,000 target incentive opportunity (Average OTE of $160,000).

Actual compensation will be based on a variety of factors, including territory quota size, experience, skill set, education, and related certification, aligned to our job levels and business needs. The range for these positions in other geographic locations may differ.

Softchoice offers a comprehensive and competitive benefit plan to all full‑time employees, which includes:

Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program

Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance

Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave

Additional Perks: Employee Discount Program

Why You’ll Love Working Here:

• The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
• High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
• Flexibility: Plan your workdays in a way that suits you best
• Award-Winning Workplace: Proudly recognized as a Great Place to Work for 21 consecutive years
• Inclusive Culture: We are committed to a company culture where every team member can be their authentic self
• Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:

We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

Require accommodation? We are ready to help:

We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to [e-mail] . We are committed to working with you to best meet your needs.

Our commitment to your experience:

We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.

Before you start with us, we will conduct a criminal record check, verify your education, and check your references.

When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.