Channel Partner Manager

Ceridian HCM, Inc; Canada; On-site; CAD 85,000 - 125,000; Full time

Job summary

Ceridian HCM, Inc. is seeking a Channel Partner Manager to drive growth by developing, managing, and expanding relationships with channel partners across Canada.

You will recruit new partners, nurture existing ones, and collaborate with internal teams to execute go-to-market strategies and co-branded campaigns. The role requires strong relationship-building and negotiation skills, experience with CRM tools, and a deep understanding of partner ecosystems in the Canadian SMB space.

Qualifications

• 5+ years of experience in channel partner management, business development, or sales.
• Experience with Canadian SMB clients is preferred.
• Excellent communication and relationship-building skills.

Responsibilities

• Define and develop the Channel Partner program structure and requirements across functions.
• Recruit and onboard new partners including accountants, bookkeepers, and financial institutions.
• Maintain strong, long-term partner relationships and conduct regular business reviews.

Skills

Channel partner management

Business development

Sales

Bilingual English/French

CRM proficiency

Education

Bachelor's degree in business/marketing or related field

Tools

Salesforce

Job description

About the opportunity

The Channel Partner Manager will drive pipeline growth and revenue generation by developing, managing, and expanding relationships with channel partners, particularly financial institutions, accountants, and bookkeepers in Canada. This role focuses on recruiting new partners, nurturing existing ones, and collaborating closely to execute strategies that generate leads and sales. The ideal candidate will have a deep understanding of partner ecosystems with experience in the Canadian SMB space.

What you’ll get to do

Program Development

• Define and develop the program structure for the Channels, including approach and requirements across various functions.
• Stand up and establish the Channel Partner program for Accountants/Bookkeepers, and reboot the financial institutions program.

Partner Recruitment and Development

• Identify and onboard new partners – including accountants and bookkeepers, regional banks, credit unions, ITSMs, and associations – to expand the partner ecosystem.
• Develop and execute regional partner enablement programs to equip partners with the tools and knowledge needed for effective selling.
• Develop joint business plans with partners, establishing strategies for lead generation and sales growth.

Relationship Management

• Build and maintain strong, long‑term relationships with partners, acting as the primary point of contact.
• Conduct regular business reviews to assess partner performance, set growth targets, and identify new opportunities.
• Address partner issues and conflicts promptly, ensuring timely and effective resolutions.

Pipeline Generation and Sales Growth

• Collaborate with partners on go‑to‑market strategies, co‑branded marketing campaigns, and lead generation efforts.
• Monitor partner sales activity to ensure they meet sales targets and report on performance metrics.
• Support partners in deal closing, attending sales meetings, and providing product expertise when necessary.

Partner Enablement and Training

• Deliver partner training and onboarding sessions on company products, value proposition, and target market insights.
• Contextualize and update enablement materials, including sales playbooks, product guides, and demo scripts.
• Facilitate continuous learning programs to maintain high partner proficiency and certification.

Collaboration with Internal Teams

• Work closely with sales, marketing, and product teams to align strategies and support partner initiatives.
• Provide partner feedback to inform product development and marketing strategies.
• Execute co‑marketing initiatives to boost demand and brand awareness in collaboration with the marketing team.

Skills and experience we value

• 5+ years of experience in channel partner management, business development, or sales, with expertise in financial services or accounting ecosystems.
• Bilingualism is required for this role (English and French).
• Proven track record of exceeding sales targets through channel partnerships.
• Experience working with Canadian SMB clients, with an understanding of their specific business needs.
• Strong relationship‑building, negotiation, and strategic planning skills.
• Excellent communication and presentation skills.
• Proficiency with CRM tools (e.g., Salesforce) and partner management software.

What would make you stand out

• Background in HCM, fintech, or accounting software industries.
• Familiarity with regional players.
• Bachelor’s degree in business, marketing, or a related field is preferred.
• Participation in joint marketing activities.