AVP, Head of Partner Growth

Manulife John Hancock; Toronto; On-site; CAD 180,000 - 260,000; Full time

Job summary

Manulife Affinity is seeking an AVP, Head of Partner Growth to set and execute a growth strategy across sponsorship and partner channels. You will expand strategic partnerships, strengthen sales performance, and build a scalable distribution engine that drives profitable growth.

The role requires senior national sales leadership experience, strong financial acumen, and the ability to negotiate and manage executive relationships. French language skills are a plus for Canada-wide coverage.

Qualifications

• Senior-level national sales leadership experience across multiple markets, channels, or partner segments.
• Progressive leadership across insurance, financial services, partnerships, or distribution with profitable growth at scale.
• Ability to set enterprise-level commercial strategy and translate objectives into results.
• Proven success shaping strategic partnerships and managing executive relationships.
• Strong commercial and financial acumen including planning, forecasting, and change leadership.
• Exceptional communication and stakeholder management to align leaders around a shared agenda.
• Deep understanding of the Canadian insurance and financial services landscape and distribution models.

Responsibilities

• Own the Growth Strategy across sponsor and partner channels with P&L accountability.
• Deliver revenue, profitability, retention, and growth targets through forecasting, planning, and performance management.
• Identify and pursue new markets, partnerships, and distribution opportunities.
• Grow and strengthen relationships with sponsors and Affinity partners; lead high-impact negotiations.
• Lead a scalable, data-enabled sales engine and collaborate with Marketing to seize GTM opportunities.
• Build a high-performing commercial team with clear priorities and disciplined selling approaches.

Skills

Strategic sales leadership

Enterprise sales

Partnership development

Forecasting & performance management

Stakeholder management

CRM & data analytics

Bilingual English/French

Education

Post-secondary education or MBA (asset)

Tools

CRM systems

Data analytics tools

AI-enabled capabilities

Job description

This is an opportunity to shape the next phase of profitable growth for Manulife Affinity, deepen relationships with major North American brands, and build a high-performing partner distribution organization. Reporting to the Head of Commercialization & Emerging Business, the AVP, Head of Partner Growth will set and execute the strategy across Affinity 's sponsor and partner channels, expand strategic partnerships, strengthen sales performance, and build a scalable distribution engine that advances the business's growth ambitions.

Position Responsibilities:

Own the Growth Strategy

Set and execute the strategy for the Financial Institutions, Retail, Alumni, Professional, and Special Interest segments, grounded in a clear P&L view of each partnership.

Deliver revenue, profitability, retention, and growth targets through disciplined forecasting, business planning, and performance management.

Identify and pursue new markets, partnerships, and distribution opportunities that expand Affinity's reach and long-term value.

Expand and Deepen Strategic Partnerships

Grow and strengthen relationships with sponsors, associations, and Affinity partners, serving as executive sponsor for the most strategic relationships.

Lead partner acquisition, complex negotiations, and strategic business development to increase penetration, activation, retention, and lifetime value.

Shape compelling partner propositions by aligning internal stakeholders on pricing, underwriting, product, marketing, and service strategy.

Build a Scalable, Data-Enabled Sales Engine

Lead the performance of sponsor and partner sales channels, improving conversion, productivity, retention, and customer outcomes.

Partner with Marketing and other functions to identify and execute high-impact go-to-market opportunities.

Use data, analytics, CRM, and AI-enabled capabilities to strengthen decision-making, sales effectiveness, and continuous improvement.

Build and Inspire a High-Performing Team

Build, coach, and lead a high-performing commercial team with clear priorities, strong accountability, and a shared commitment to profitable growth.

Develop sales leadership capability and embed disciplined approaches, including the Challenger Sales framework, to elevate partner conversations and results.

Required Qualifications:

• Senior-level national sales leadership experience, with accountability for driving profitable growth across multiple markets, channels, or partner segments.
• Significant progressive leadership experience spanning multiple customer, partner, or distribution segments within insurance, financial services, partnerships, or distribution, with a sustained track record of delivering profitable growth at scale.
• Proven ability to set enterprise-level commercial strategy, lead complex sales organizations, and translate ambitious growth objectives into sustained business results.
• Demonstrated success shaping strategic partnerships, leading a diverse portfolio of partners with varied business models and growth priorities, managing executive relationships, and navigating complex commercial negotiations.
• Strong commercial and financial acumen, including business planning, forecasting, performance management, and change leadership.
• Exceptional communication, influencing, and stakeholder management skills, with the ability to align teams and leaders around a shared agenda.
• Deep understanding of the Canadian insurance and financial services landscape, including evolving distribution models, regulatory dynamics, and market opportunities.

Preferred Qualifications:

• Post‑secondary education or equivalent experience; a degree in business or commerce, or an MBA, is an asset.
• Leadership‑level experience in P&C insurance, with a strong understanding of its distribution models, partner economics, and regulatory environment, is preferred.
• Experience using data, CRM, digital tools, and AI‑enabled capabilities to improve sales performance and partner value.
• Bilingualism (English and French) is a strong asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

Success Measures

• Sustainable revenue and profitability growth across the partner portfolio.
• New partner acquisition, deeper portfolio penetration, and stronger partner retention.
• Improved sales conversion, productivity, customer experience, and adoption of digital and data-enabled capabilities.
• A highly engaged team with strong