Channel Marketing & Programs Manager

Cloudflare; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An innovative technology company is seeking a passionate Channel Marketing & Programs Manager to spearhead marketing initiatives across Canada. In this dynamic role, you'll collaborate with partners to design impactful programs that drive revenue growth. You'll manage marketing campaigns, events, and digital strategies while advocating for partner needs. With your marketing expertise and hands-on experience with Salesforce, you'll play a crucial role in shaping the channel marketing strategy. This is a fantastic opportunity to contribute to a mission-driven organization that values diversity and inclusivity.

Qualifications

• 5-7 years of marketing experience, including work with resellers.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Develop and execute the Canada Marketing Plan with partners.
• Track and optimize campaign performance using Salesforce.

Skills

Marketing Experience

Salesforce

Project Management

Cross-Functional Collaboration

SaaS Knowledge

Education

Bachelor's Degree in Marketing

MBA

Tools

Marketing Automation Tools

Salesforce

Job description

Join to apply for the Channel Marketing & Programs Manager role at Cloudflare

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

Position Location

Toronto, Ontario

About the Role

Cloudflare’s Marketing team is seeking a Channel Marketing & Programs Manager to lead partner initiatives, hosted events, and marketing campaigns across Canada. In this role, you’ll collaborate closely with partners and our regional marketing team to develop and execute high-impact programs that drive pipeline growth and revenue. Success in this role requires experience in designing and executing revenue-generating programs in partnership with both direct sales teams and reseller partners.

What You'll Do

1. Develop and execute the Canada Marketing Plan, working closely with internal teams and partners.
2. Plan and manage marketing campaigns, events, channel programs, and digital initiatives to drive customer engagement and sales growth.
3. Track, analyze, and optimize campaign performance using Salesforce and other marketing tools.
4. Advocate for partner and country-specific marketing needs, securing internal resources and aligning initiatives with global programs.
5. Manage partner incentives, budgets, and MDF (Marketing Development Funds) to maximize impact.
6. Collaborate cross-functionally with Partner Account Managers (PAMs), Field Marketers, and other stakeholders to ensure seamless program execution and success.

Key Qualifications & Skills

1. 5-7 years of marketing experience in Canada, including work with resellers.
2. Bachelor’s degree in Marketing, Business, or Communications (MBA a plus).
3. Strong organizational skills and cross-functional collaboration abilities.
4. Hands-on experience with Salesforce and marketing automation tools.
5. Ability to work independently, manage multiple projects, and thrive in a fast-paced environment.
6. Prior experience in SaaS, cybersecurity, or networking is a plus.

This is an exciting opportunity to help shape Cloudflare’s channel marketing strategy in Canada. If you’re passionate about driving results through innovative marketing programs, we’d love to hear from you!

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [e-mail] or via mail at 101 Townsend St. San Francisco, CA 94107.