Cannabis Commercial Manager – Growth & Partnerships

Avicanna Inc. (TSX:AVCN); Toronto; On-site; CAD 65,000 - 75,000; Full time

Benefits offered by this job

Full-time on-site

Competitive benefits

Career growth opportunities

Job summary

Avicanna Inc. in Toronto is seeking a proactive Commercial Manager with cannabis industry experience to grow sales for branded products across adult-use retail and medical channels.

You will own key accounts, coordinate cross‑functional product launches, analyze data, and craft strategic plans to expand market share while ensuring compliance with regulations and maintaining strong relationships with distributors and provincial boards.

Qualifications

• Post-Secondary education in Business Administration or related field.
• Minimum of 3 years’ experience in Commercial Management/Account Management/Sales within Cannabis industry.
• Ability to build and maintain relationships with decision makers, distributors and internal stakeholders.
• Strong communication, presentation and organizational skills.
• Knowledge of cannabis industry regulations.

Responsibilities

• Own and manage customer relationships with provincial boards and distributors to promote Avicanna brands.
• Manage submissions to regional product listings and category managers.
• Co-lead relationships with Independent Aggregators & platforms, tracking data and setting up monthly offers.
• Work cross-functionally on product information, forecasting, costing, and pricing across sales channels.
• Source, collect and analyze data to develop strategic sales plans.
• Lead KPI tracking with field sales team and support Key Account establishment and sell-through.
• Coordinate inventory, ordering and shipping for samples and POS materials.
• Participate in marketing and sales events as required.

Skills

Communication skills

Time management

Independent work

Initiative

Cannabis industry knowledge

Education

Post-Secondary education in Business Administration/Commerce or related field

Tools

Microsoft Excel

Job description

Avicanna Inc. in Toronto is seeking a proactive Commercial Manager with cannabis industry experience to grow sales for branded products across adult-use retail and medical channels.

You will own key accounts, coordinate cross‑functional product launches, analyze data, and craft strategic plans to expand market share while ensuring compliance with regulations and maintaining strong relationships with distributors and provincial boards.