Commercial Manager

Avicanna Inc. (TSX:AVCN); Toronto; On-site; CAD 65,000 - 75,000; Full time

Benefits offered by this job

Full-time on-site

Competitive benefits

Career growth opportunities

Job summary

Avicanna Inc. in Toronto is seeking a proactive Commercial Manager with cannabis industry experience to grow sales for branded products across adult-use retail and medical channels.

You will own key accounts, coordinate cross‑functional product launches, analyze data, and craft strategic plans to expand market share while ensuring compliance with regulations and maintaining strong relationships with distributors and provincial boards.

Qualifications

• Post-Secondary education in Business Administration or related field.
• Minimum of 3 years’ experience in Commercial Management/Account Management/Sales within Cannabis industry.
• Ability to build and maintain relationships with decision makers, distributors and internal stakeholders.
• Strong communication, presentation and organizational skills.
• Knowledge of cannabis industry regulations.

Responsibilities

• Own and manage customer relationships with provincial boards and distributors to promote Avicanna brands.
• Manage submissions to regional product listings and category managers.
• Co-lead relationships with Independent Aggregators & platforms, tracking data and setting up monthly offers.
• Work cross-functionally on product information, forecasting, costing, and pricing across sales channels.
• Source, collect and analyze data to develop strategic sales plans.
• Lead KPI tracking with field sales team and support Key Account establishment and sell-through.
• Coordinate inventory, ordering and shipping for samples and POS materials.
• Participate in marketing and sales events as required.

Skills

Communication skills

Time management

Independent work

Initiative

Cannabis industry knowledge

Education

Post-Secondary education in Business Administration/Commerce or related field

Tools

Microsoft Excel

Job description

Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments. We are seeking an innovative Commercial Manager in Toronto, with cannabis industry experience to support growing market share for our company's branded finished products with a focus on increasing sales – in both the adult-use retail and medical sectors.

Commercial Managerwill support and lead client relationships and product submissions, coordinate cross-departmentally on product launches and various initiatives, analyze data and create reports to identify areas of business growth.

Roles and Responsibilities

• Own and manage customer relationships with provincial boards and distributors to actively promote and grow the Avicanna portfolio of brands
• Manage submissions to regional product listings to provincial boards and category managers
• Co-lead relationships with Independent Aggregators & platforms – tracking data, managing carveouts and setting up monthly offers, etc.
• Work cross-functionally with internal stakeholders on product information, forecasting, costing, and pricing, across various sales channels
• Source, collect, report and analyze (sales & distribution) data with the objective of developing strategic sales plans that address the market conditions
• Lead the tracking of Key Performance Indicators (KPI’s) against quarterly goals, in collaboration with field sales team
• Coordinate closely with the Sales Manager to support Key Account establishment, load-in & sell-through, helping to drive sales and customer relationships
• Achieve sales and profitability targets for assigned regions and customers
• Proactively assess, clarify, and validate customer needs on an ongoing basis
• Continuously promote Avicanna’s capabilities, portfolio advantages, and long-term commitments
• Integrate with Sales, Marketing & Operations teams on new product launches, retailer campaigns & programming to drive best results
• Contribute to presentations & decks for internal reporting, as required
• Co-coordinate inventory, ordering and shipping for samples, swag & POS materials
• Participate in marketing and sales events, as required
• Other duties as assigned

Requirements

• Post-Secondary education preferably in Business Administration, Commerce or similar related fields
• A minimum of 3 years’ experience in Commercial Management/Account Management/Sales within Cannabis industry
• Ability to build and maintain effective and accountable working relationships with decision makers, distributors, category managers and internal stakeholders
• Strong communication skills, including verbal, written and presentation
• Strong time management and organization skills with significant attention to detail
• Self-motivated with the ability to work independently
• Takes initiative proactively and has a general “can-do” attitude
• Knowledge of cannabis industry and regulations strongly preferred
• Proficient in Microsoft Excel and suite of services

WHAT WE OFFER:

• A full-time, on-site role with competitive salary and benefits
• A mission-driven role supporting patients across Canada
• Exposure to an innovative and growing medical cannabis platform
• A supportive, collaborative, and flexible work environment
• Opportunities for growth and learning in a unique industry

• Salary range: $65,000 - $75,000. Final compensation will be determined based on the candidate’s experience, skills, and qualifications, in line with internal equity and market considerations.