Canada CMO: AI-Powered Growth & Brand Leadership

Manulife; Toronto; Hybrid; CAD 350.000 - 600.000; Vollzeit

Zusammenfassung

Manulife seeks a strategic Chief Marketing Officer for Canada to define and drive a modern, integrated marketing function aligned with global strategy. The role focuses on commercial growth, digital transformation, data-driven personalization, and AI-enabled marketing across Canada’s businesses.

The role partners with senior leaders to translate priorities into actionable plans, manage the marketing budget, and deliver measurable results while balancing brand consistency with market needs.

Qualifikationen

• 15+ years of leadership experience, preferably within Marketing.
• Financial Services experience preferred.
• Bachelor’s degree in business, marketing, or related field; advanced degree considered an asset.

Aufgaben

• Define and execute a comprehensive Canada marketing strategy aligned to business growth priorities and objectives.
• Partner with business and distribution leaders to drive demand generation, client acquisition, retention, and digital adoption.
• Establish clear performance metrics and KPIs to optimize marketing effectiveness and ROI.

Kenntnisse

Executive leadership

Data-driven strategy

AI-enabled marketing

Stakeholder management

Budget ownership

Marketing transformation

Commercial acumen

Executive communication

Ausbildung

Bachelor’s degree in business, marketing, or related field

Advanced degree considered an asset

Jobbeschreibung

Manulife seeks a strategic Chief Marketing Officer for Canada to define and drive a modern, integrated marketing function aligned with global strategy. The role focuses on commercial growth, digital transformation, data-driven personalization, and AI-enabled marketing across Canada’s businesses.

The role partners with senior leaders to translate priorities into actionable plans, manage the marketing budget, and deliver measurable results while balancing brand consistency with market needs.