Canada CMO: Growth, Brand & AI Marketing

Société Financière Manuvie; Toronto; Hybrid; CAD 250,000 - 450,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Société Financière Manuvie in Canada seeks a Chief Marketing Officer to lead marketing strategy, customer engagement, brand, digital and customer experience across Manuvie Canada. You will partner with distribution, product, operations and technology to translate priorities into data-driven, AI-enabled marketing strategies that drive growth and retention.

As a member of the Canada Segment Leadership Team, you will modernize marketing, own budgets, build a high-performing team, and advise senior

Qualifications

• Define and execute enterprise marketing strategies in Canada.
• Leverage data, AI, research and insights to inform strategy.
• Translate marketing activity into business growth including acquisition and retention.
• Lead large-scale marketing transformations in matrixed organizations.
• Knowledge of marketing technology, personalization and compliant AI.

Responsibilities

• Define and execute a comprehensive Canada marketing strategy aligned to growth priorities.
• Partner with leaders to drive demand generation, client acquisition, retention, cross-sell, and digital adoption.
• Own Canada marketing budget and annual planning process.
• Lead modernization with digital, data, AI capabilities across marketing.
• Advise senior leaders on market dynamics, competitive positioning and brand.

Skills

Marketing Strategy

Data insights

AI-enabled marketing

Budget ownership

Executive communication

Leadership experience

Stakeholder management

Canadian market

Marketing transformation

Education

Bachelor’s degree

Job description

Société Financière Manuvie in Canada seeks a Chief Marketing Officer to lead marketing strategy, customer engagement, brand, digital and customer experience across Manuvie Canada. You will partner with distribution, product, operations and technology to translate priorities into data-driven, AI-enabled marketing strategies that drive growth and retention.

As a member of the Canada Segment Leadership Team, you will modernize marketing, own budgets, build a high-performing team, and advise senior