(CAN) Product Marketing Manager

Walmart Canada; Mississauga; On-site; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is on the lookout for a passionate Product Marketing Manager to spearhead innovative advertising solutions. This role involves leading product launches, collaborating with sales teams, and utilizing data to drive operational efficiencies. The ideal candidate will thrive in a dynamic environment, leveraging their expertise to enhance product positioning and foster collaboration across teams. Join this forward-thinking organization to make a significant impact in the retail and advertising sectors, while enjoying a supportive workplace that values diversity and inclusion.

Qualifications

• Experience in product marketing with a focus on ad products.
• Strong project management skills with an ability to lead cross-functional teams.

Responsibilities

• Lead product launches and define go-to-market strategies.
• Enable sales teams to adopt and promote ad products effectively.
• Analyze data to improve operational efficiencies and support documentation.

Skills

Product Marketing

Project Management

Data Analysis

Cross-functional Collaboration

Sales Enablement

Job description

Join to apply for the (CAN) Product Marketing Manager role at Walmart Canada

Walmart Connect creates meaningful connections between brands and our customers through powerful brand experiences. Our goal is to deliver measurable outcomes for advertisers by utilizing comprehensive ad solutions that leverage Walmart’s extensive in-store and online data, broad reach, and valuable results for our partners.

We are seeking an experienced Product Marketing Manager passionate about collaborating with Product and Sales teams to drive business growth and the adoption of our advertising solutions.

Responsibilities

• Lead product launches, enhancements, and positioning: Take ad products from feasibility to market launch, defining positioning, narrative, and go-to-market strategies.
• Develop and support product education and awareness initiatives.
• Enable sales teams to adopt and promote our ad products, and gather feedback for product innovation.
• Lead cross-functional teams on product development, execution of initiatives, establishing roles, timelines, tracking, and reporting.
• Drive operational efficiencies across teams, develop project plans, and ensure transparency and accountability.
• Identify issues, create hypotheses, analyze data, and translate insights into actions.
• Manage day-to-day project activities, conduct reviews, and address risks while guiding teams and defining policies.
• Utilize data sources to improve operational efficiencies and support product documentation like PRDs and specifications.
• Communicate effectively with management and teams through updates and KPIs, escalate issues as needed, and support executive presentations.

Minimum Qualifications

Age – 16 or older

Preferred Qualifications

Walmart will accommodate disability-related needs as required by law.

Location

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada

Additional Information

If you are a current Walmart associate, please apply through your Workday account using the Find Jobs report.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Retail, Manufacturing, Retail Groceries