Business Development Manager, Offline Marketing

HelloFresh; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Business Development Manager for Offline Marketing to enhance its partner network and drive growth. This role is perfect for a proactive individual who excels in full cycle sales and has a knack for relationship building. You will be responsible for identifying and onboarding strategic partners, negotiating contracts, and ensuring successful program launches. With a focus on collaboration and creativity, you will thrive in a fast-paced environment while contributing to meaningful partnerships. Enjoy a vibrant workplace culture that values diversity, growth, and fun, along with excellent benefits and discounts on meal kits!

Benefits

75% discount on meal kits

Health & Dental benefits

Health Spending Account

Unlimited access to Headspace app

Generous vacation and PTO

Parental leave top-up program

Career development opportunities

Team socials

Diversity & Inclusion Initiatives

Qualifications

• 4-6 years of experience in partnership or business development.
• Proven track record in identifying and onboarding partners.

Responsibilities

• Lead business development and sales process including prospecting and closing.
• Develop outreach strategies and track progress via Hubspot.

Skills

Full Cycle Sales

Partnership Development

Negotiation Skills

Communication Skills

Analytical Mindset

Relationship Building

Project Management

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Tools

Hubspot

LinkedIn Sales Navigator

ZoomInfo

Job description

As the Business Development Manager, Offline Marketing, you will play a pivotal role in expanding our network of partners and driving the growth of our program. You will be responsible for identifying, engaging, and onboarding strategic brand partners who provide scale to our highly profitable offline marketing package insert program. This role requires a proactive and resourceful individual with excellent communication skills and a strong understanding of partnership development.

We are looking for an individual who thrives in a fast-paced environment, has a pulse on emerging trends and brands, and understands how to create meaningful cross-brand collaborations. Additionally, the candidate must be a detail oriented, organized self-starter who is personable and articulate while communicating with external and internal teams, agency partners, and vendors.

You will…

• Be Comfortable in Full Cycle Sales: Lead all aspects of the business development and sales process including outbound prospecting, follow up, proposal delivery, and closing.
• Identify Prospective Partners: Research and identify potential partners including e-commerce businesses, subscription box services, and retailers who could benefit from our package insert program. Partner with our Brand and Legal team to ensure new partners align with HelloFresh Group brand and strategy.
• Outreach and Engagement: Develop outreach lists and strategy while tracking progress via Hubspot. Initiate contact with prospective partners through various channels such as email, phone calls, and networking events. Develop and nurture relationships with key decision-makers to understand their needs and how our program can add value to their business.
• Negotiation and Contracting: Lead negotiations with prospective partners, addressing any concerns or objections they may have and highlighting the benefits of partnering with us. Manage the NDA and contract negotiation process and ensure agreements are finalized promptly.
• Onboarding: Work closely with the brand partners to facilitate the onboarding process, ensuring they have a clear understanding of our program requirements and how to effectively launch and maintain a package insert program with HelloFresh.
• Relationship Management: Maintain ongoing communication with partners to ensure satisfaction and address any issues or concerns that may arise. Act as the primary point of contact for partner inquiries and support requests.
• Performance Tracking: Monitor partner performance and analyze data to identify areas for improvement and optimization. Collaborate with internal teams to implement strategies to maximize partner success and drive program growth.
• Manage Campaign Set-up: Work with internal and external stakeholders to coordinate campaign execution.

You are...

• A proactive and results-oriented individual with a passion for relationship building and partnership development.
• Excellent communicator with strong interpersonal skills, capable of building rapport and trust with partners.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• Self-motivated and resourceful, with the ability to work independently as well as collaboratively within a team.
• Strategic thinker with a creative mindset and the ability to identify new opportunities for partnership growth.
• Adaptable and resilient, able to thrive in a fast-paced and evolving startup environment.
• Customer-focused with a commitment to delivering exceptional service and support to partners.

At a minimum, you have...

• Experience in full cycle sales.
• Bachelor's degree in Business, Marketing, or related field.
• 4-6 years of experience in partnership development, business development, or a related role.
• Proven track record of successfully identifying and onboarding partners in the e-commerce or retail industry.
• Strong negotiation skills with the ability to close deals and drive revenue growth.
• Existing relationships in the e-commerce space.
• Familiarity with Hubspot, LinkedIn Sales Navigator, ZoomInfo and other relevant tools for managing partner relationships and tracking performance.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.

You’ll get…

Box Discount: Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness: Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
Vacation & PTO: Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits: A parental leave top-up program for expectant parents.
Growth & Development: We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun: From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives: With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns: this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Working Conditions:
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.