Business Development Manager – Floral Industry

Bloomex.ca; Canada; Remote; CAD 70,000 - 130,000; Full time

Job summary

A leading company in the floral industry is seeking a Business Development Manager to drive growth and expand its market presence. You will manage strategic client relationships and facilitate marketing initiatives while working remotely. Ideal candidates possess strong sales experience and an entrepreneurial spirit.

Qualifications

• 3–5 years in business development or sales, preferably in the floral or perishable goods industry.
• Strong understanding of sales and business development processes.
• Entrepreneurial spirit, energetic and self-motivated.

Responsibilities

• Identify and develop new business opportunities and markets.
• Cultivate relationships with wholesalers and retailers.
• Collaborate with marketing to create campaigns and offerings.

Skills

Sales Strategies

Communication

Negotiation

Presentation

Client Relationship Management

Education

Bachelor's Degree or equivalent

Job description

Business Development Manager – Floral Industry

Canada

Business Development Manager – Floral Industry

Direct message the job poster from Bloomex.ca

Job Title: Business Development Manager – Floral Industry

Location: Remote

Employment Type: Full-time

Reports To: Director of Retail / Director of Marketing

Job Summary:

We are seeking a strategic and results-driven Business Development Manager to drive growth and expand our market presence in the retail floral industry. The ideal candidate will have experience in sales, marketing, and building long-term client relationships—preferably within the floral, horticultural, or perishable goods sector.

Key Responsibilities:

• Identify, research, and develop new business opportunities, including new markets, growth areas, trends, customers, products, and services.
• Develop and execute strategic plans to achieve sales targets and expand our customer base.
• Cultivate strong, long-term relationships with wholesalers, retailers, florists, event planners, and distributors.
• Collaborate with marketing and product teams to create promotional campaigns and seasonal floral offerings.
• Provide forecasts and reports on business development performance and pipeline growth.
• Negotiate contracts, pricing, and service agreements with clients.
• Work collaboratively with multiple departments such as purchasing, marketing and operations.
• Other duties as assigned.
• Collaborate with the digital marketing team to implement effective digital marketing strategies to support offline marketing efforts.

Community and Corporate Relations:

• Build and maintain relationships with local Chambers of Commerce and networking groups.
• Establish and develop connections with corporate clients, including funeral homes, Maternity wards/Hospitals, Hipster coffee shops, Local Hangouts, Doctor’s offices, Funeral Homes, Retirement Homes etc.
• Oversee brand partnerships and sponsorships, managing contractual aspects.

Qualifications:

• 3–5 years of experience in business development, sales, or account management (experience in the floral or perishable goods sector is a plus).
• Strong understanding of sales strategies and business development processes.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated and results-oriented, with the ability to work independently and as part of a team.
• Entrepreneurial spirit, energetic and self-motivated.
• Willingness to travel for client meetings.

Preferred:

• Knowledge of floral supply chains, flower varieties, and seasonal trends.
• Existing relationships with floral industry stakeholders.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Strategy/Planning, and Sales

• Industries

  Retail Florists and Retail

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