Burnside Brewing - Brand & Marketing Manager

A Bell Group of Companies; Dartmouth; On-site; CAD 65,000 - 95,000; Full time

Job summary

Burnside Brewing Company in Dartmouth, Nova Scotia, is seeking a creative, commercially minded marketer to lead brand building and campaigns across our beer portfolio, including Toller Quality Crafted Lager. This hands-on role combines strategic ownership with day-to-day delivery, supported by one marketing coordinator and a dedicated budget for external creative resources.

You’ll own brand positioning, plan launches and retail activations, lead digital marketing, and develop NSLC-focused plans

Qualifications

• Several years of marketing experience with a proven track record delivering campaigns.
• Experience across consumer brands or retail is preferred.
• Strong digital marketing, project management and communication skills.
• Able to use sales data and marketing metrics to make commercially sound decisions.
• Collaborative, hands-on leadership style.

Responsibilities

• Own brand positioning and annual marketing plans.
• Plan launches, promotions, events and retail activations.
• Lead digital marketing, social media, content planning and campaign measurement.
• Develop NSLC-focused marketing plans aligned with sales priorities.
• Coordinate assets with the sales team and external partners.
• Track campaign ROI and recommend improvements.
• Lead and coach one marketing coordinator and brief external teams.
• Manage budgets, brand standards and compliance.

Skills

Brand management

Campaign planning

Digital marketing

Budget management

Team leadership

Education

Bachelor's degree in Marketing

Job description

Burnside Brewing Company is seeking a creative, commercially minded, hands‑on marketer to lead brand building and campaign execution across our beer portfolio, including Toller Quality Crafted Lager. This role combines strategic ownership with day‑to‑day delivery, supported by one marketing coordinator and a dedicated budget for external creative and tactical resources.

What You’ll Do

• Own brand positioning, annual marketing plans and campaign calendars across Burnside Brewing’s portfolio.
• Plan and execute product launches, consumer promotions, contests, events, sponsorships and retail activations.
• Lead digital marketing, social media, content planning, paid advertising and campaign measurement.
• Develop NSLC-focused marketing plans and promotional calendars aligned with sales and distribution priorities.
• Coordinate NSLC promotional submissions, creative assets, in-store programs and execution with the sales team.
• Track NSLC sales, SKU trends, promotional results and campaign return on investment; recommend improvements.
• Manage and coach one marketing coordinator and brief external designers, agencies, photographers and suppliers.
• Manage budgets, timelines, brand standards and applicable alcohol-marketing compliance requirements.

What You Bring

• Multiple years of relevant marketing experience, with a record of personally delivering campaigns.
• Consumer brand, retail, hospitality, tourism, CPG or agency experience; beer/beverage experience is an asset, not required.
• Strong creative judgment, digital fluency, project management and communication skills.
• Comfort using sales data and marketing metrics to make practical, commercially sound decisions.
• A collaborative, resourceful style: equally willing to set direction and roll up your sleeves.

The Opportunity

Lead recognizable Nova Scotia brands with meaningful ownership, a direct report and access to professional creative support. This is a working-manager role—not a purely supervisory or social-media-only position.