Brand & Communications BTL Implementer

Spirit Omega Inc; Calgary; On-site; CAD 85,000 - 110,000; Full time

Job summary

Spirit Omega Inc in Calgary is seeking a Brand & Communications BTL Implementer to lead end-to-end development and execution of customer marketing communications supporting business priorities across retail and consumer channels.

You will partner with brand stakeholders, manage budgets and agency partners, ensure brand compliance, track performance, and translate insights into improvements, delivering measurable ROI.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or related field from an accredited college or university.
• 4+ years of progressive experience in Brand Marketing and/or Integrated Marketing Communications.
• End-to-end ownership of below-the-line campaigns, including briefing, execution, optimization, and performance review.
• Experience in advertising or communications development with emphasis on creative quality and effectiveness.
• Demonstrated experience managing agency partners with budget oversight and performance accountability.

Responsibilities

• Lead end to end delivery of BTL activations to support CR Sales Planner and Mobility Forecourt Planner, coordinating agency partners to ensure quality, consistency, and timely execution.
• Partner with Product/CVP Owners to develop clear, insight-led briefs and ensure alignment of objectives and execution.
• Monitor, analyze, and optimize performance, translating results into actionable ROI insights.
• Lead day to day contract management as the contract holder for BTL agency relationships with CP to define scopes and burn reports.
• Manage annual budgets and agency scopes, including invoicing, forecasting, and burn/variance reporting.
• Navigate brand governance, legal, and HSSE requirements and escalate risks as needed.

Skills

Brand Marketing

Integrated Marketing Communications

Budget management

Agency management

Stakeholder management

Project management

Campaign management

Vendor coordination

Contract management

Data-driven optimization

Leadership without authority

Education

Bachelor's degree in Marketing, Advertising, Communications or related field

Job description

Location: Calgary, AB

Contract: 12 Months

Hours: 40 hours/week

About the Role

The Brand & Communications BTL Implementer is responsible for the end-to-end development and execution of customer marketing communications that support business priorities. Working closely with brand stakeholders, the role delivers targeted marketing initiatives across retail and consumer channels, ensuring consistent brand execution, customer value delivery, and measurable business results.

Responsibilities

• Lead end to end delivery of BTL activations to support CR Sales Planner and Mobility Forecourt Planner, coordinating agency partners to ensure quality, consistency, and timely execution; alignment to business priorities, consumer insights, and brand standards. Ensure all BTL activity complies with brand governance, legal, and HSSE requirements, escalating risks and issues as needed.
• Partner with Product/CVP Owners to develop clear, insight‑led briefs and ensure alignment between business objectives, communications strategy, and in‑market execution.
• Monitor, analyze, and optimize performance, translating results into clear insights and actionable recommendations to drive ROI.
• Lead day to day contract management as the contract holder for BTL agency relationships partnering with Commercial Procurement (CP) to define scopes, manage contracts and burn reports, and co‑lead agency business reviews to ensure strong value delivery and performance.
• Manage annual budgets and agency scopes, including phasing, invoicing, forecasting, and regular burn and variance reporting.
• Successful candidates will have:
• Bachelor's degree in Marketing, Advertising, Communications or related field from an accredited college or university
• 4+ years of progressive experience in Brand Marketing and/or Integrated Marketing Communications, with demonstrated accountability for complex projects, budgets, and cross‑functional delivery.
• Experience in end‑to‑end ownership of below‑the‑line campaigns, including briefing, execution, optimization, and performance review
• Experience in advertising or communications development, either client‑side or agency‑side, with direct accountability for creative quality, consistency, and effectiveness.
• Demonstrated experience managing agency partners, ensuring clear ways of working, scope and budget oversight, and performance accountability. Ability to set clear direction, provide constructive feedback and drive high‑performance across agency and partner teams without direct authority.
• Demonstrated experience navigating brand, legal and regulatory governance, proactively identifying risks and ensuring compliant execution
• Demonstrated commercial and financial acumen, including experience managing significant marketing budgets
• Demonstrated experience translating global or regional brand strategies and assets into effective, locally relevant ATL execution.
• Demonstrated learner mindset, leveraging insights, analytics, and experimentation to inform prioritization, communicate trade‑offs, optimize performance, and improve effectiveness over time.
• Strong stakeholder management capability, including the ability to clearly frame recommendations, manage trade‑offs, and influence decision‑making with senior and non‑marketing leaders.
• Strong project management skills, including building integrated plans, managing interdependencies, and delivering multiple concurrent initiatives in fast‑paced environments.
• Ability to lead work through influence, partnering effectively with product, media, insights, finance, legal, procurement, and other stakeholders to deliver integrated outcomes without formal authority.
• High executional rigor and attention to detail, ensuring quality, consistency, and compliance across all consumer touchpoints.
• Strong sense of urgency and time management, with the ability to flex between strategic thinking and hands‑on delivery as required.
• Proven track record translating strategy into execution delivering complex initiatives from launch through and performance review, with clear accountability for outcomes.
• Resilience and adaptability, operating effectively in evolving priorities and ambiguous environments while maintaining delivery momentum.
• Clear, confident communication skills, including written materials and presentations.

Spirit Omega is committed to a diverse and inclusive workplace. We welcome applications from anyone, including members of Indigenous peoples, Women, visible minorities, persons with disabilities, persons of minority sexual orientations and gender identities, and others with the skills and knowledge to productively engage with diverse communities.