Brand Strategy Product Manager (Biotech/Pharma)

Tolmar; Burlington; On-site; CAD 90,000 - 130,000; Full time

Job summary

Tolmar seeks a Product Manager to lead brand strategy and tactical execution for its portfolio in Canada, reporting to the Director of Marketing.

You will collaborate with Marketing, Sales, Regulatory and external partners to drive market understanding, launch plans, budgets and forecasts while ensuring compliance.

The role requires a bachelor’s degree and multiple years in biotech/pharma; bilingual English/French is preferred, with travel up to 25% in Ontario or Quebec.

Qualifications

• Bachelor degree required.
• 5+ years of experience in biotechnology or pharmaceutical industries preferred.
• Aptitude for learning technical and scientific product information.
• Fluency in both French and English preferred.

Responsibilities

• Develop and execute strategic brand plans and engagement strategies for Tolmar products in alignment with cross-functional stakeholders.
• Determine market research needs to understand how to influence prescribing decisions.
• Identify market opportunities, industry trends and customer targets through competitive analysis and marketing strategy assessments.
• Integrate information and data across functions and geographies to create decisive insights that drive the business forward.
• Analyze product performance relative to key initiatives and adjust plans as necessary.
• Develop focused tactical plans relative to strategic priorities for the brands with KPIs.
• Determine effective marketing communication channels to meet brand plan goals.
• Develop training and promotional material, engage agencies, and manage editing and internal approvals.
• Present during POA sessions to the field organization and represent Tolmar at conferences and events.

Skills

Communication skills

Analytical thinking

Project management

Bilingual (French/English)

Startup experience

Education

Bachelor's degree

Job description

Tolmar seeks a Product Manager to lead brand strategy and tactical execution for its portfolio in Canada, reporting to the Director of Marketing.

You will collaborate with Marketing, Sales, Regulatory and external partners to drive market understanding, launch plans, budgets and forecasts while ensuring compliance.

The role requires a bachelor’s degree and multiple years in biotech/pharma; bilingual English/French is preferred, with travel up to 25% in Ontario or Quebec.