Senior Marketing Manager

BioSyent Inc; Mississauga; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Medical & Dental Coverage

Life Insurance & Long-Term Disability

Employee Share Purchase Plan

Job summary

BioSyent Inc. is seeking a Senior Marketing Manager to lead Canadian product strategy, pre-launch and launch planning, and brand execution.

This role requires a proven track record in launching pharmaceutical products in Canada and strong cross-functional leadership to ensure revenue and profitability targets are met. The position emphasizes developing messaging, market research, digital strategies, and KOL engagement while managing budgets and ROI.

Qualifications

• Undergraduate degree in Business or Science.
• Minimum 10 years pharmaceutical sales & marketing experience.
• Experience launching pharmaceutical products in the Canadian market.
• Strong communication skills (written and verbal).

Responsibilities

• Lead Canadian product strategy with short-term and long-term brand plans.
• Develop pre-launch and launch plans with market research and go-to-market activities.
• Oversee cross-functional launch execution within budget and timelines.
• Build brand messaging, creative assets, and digital strategies incl. AI use.
• Manage budget, ROI analysis, and vendor relationships; track KPIs.
• Foster relationships with KOLs and participate in medical conferences.

Skills

Pharma sales

Marketing strategy

Brand management

KOL engagement

Communication

Education

Undergraduate degree in Business or Science

Tools

MS Office

Job description

BioSyent is seeking a dynamic, visionary, and experienced Senior Marketing Manager to join our team. This pivotal role involves developing and executing brand strategies and innovative programs aimed at healthcare professionals and consumers.

The Senior Marketing Manager will lead all pre-launch and launch planning and marketing activities for new products, ensuring they meet revenue and profitability objectives. You'll be at the forefront of all planning efforts to ensure that our new products hit the market with a bang. This position requires an accomplished professional with a proven track record in launching pharmaceutical products in the Canadian market.

If you have a proven track record of successfully launching pharmaceutical products in the Canadian market and are ready to make a significant impact, we want you on our team!

Who We Are?

We are a Canadian company listed on TSXV with an appreciable track record for growth and innovation, located in Mississauga.

BioSyent is focused on commercializing products that provide a distinguishable benefit to patients and their healthcare providers and is known for its ability to introduce new products effectively and efficiently to the Canadian market.

BioSyent is a profitable, growth-oriented specialty pharmaceutical company focused on in-licensing or acquiring innovative pharmaceutical products that have been successfully developed, are proven safe and effective, and have track records of improving the lives of patients.

We’re proud to be recognized for our consistent growth and performance. Our company was named to the GROWTH 500 list for eight consecutive years, with the most recent recognition in 2020. We’ve also been featured on the TSX Venture 50 list four times, most recently in 2024 - a reflection of our continued momentum and success in the market.

Who We’re Looking For:

Essential Duties and Responsibilities:

• Lead Canadian product strategy, developing short-term and long-term brand plans, forecasts, and budgets
• Develop pre-launch and launch plans including product positioning, messaging, market research, market development activities and the right marketing mix to ensure successful product launch
• Lead the launch of new products collaborating with cross-functional partners ensuring pre-launch and launch activities are executed on time and on budget
• Lead the creation of primary market research to ensure required insights are collected to inform in-market and pre-launch/ launch strategy and tactics
• Create the brand – work with agency to develop all aspects of branding including positioning, creative look, feel and key messaging to bring the product's value proposition to life, including website, all marketing materials and campaigns
• Contribute to optimal go-to-market model, including field force deployment plan for launch brands to ensure timely adoption with target audiences
• Develop and execute tactical activities as defined in the brand plan, including active management of all activities within budget
• Develop and oversee execution of digital strategies including use of AI aimed at increasing brand awareness
• Develop and execute strategies to accelerate performance based on new customer insights and business opportunities
• Develop and foster relationships with KOLs to ensure a strong base of advocates for products
• Collaborate with other departments to ensure operational plans are synchronized with the mid- and long-term product strategy
• Be the disease state, therapeutic, and brand expert
• Prepare creative briefs, managing A+P budgets, interfacing with advertising agencies and performing analysis to measure ROI and propose alternatives where required
• Building awareness and enhancing the brand reputation, internally and externally
• Attend all relevant medical conferences, ensuring a cohesive approach aligned to brand positioning, strategy and messaging
• Leading brand sessions for all sales and marketing meetings
• Ensure prompt communication of any complaints, including potential adverse drug reactions, to the responsible person as indicated in your training.
• Completion of an undergraduate degree in Business or Science
• Minimum 10 years of pharmaceutical sales & marketing experience
• Minimum 5 years of marketing experience with a successful track record developing and executing marketing strategies and owning execution of related plans
• Previous pharmaceutical product launch experience with a track record of success
• Strong communication skills (both written and verbal)
• Proficient in using a computer and MS Word (Microsoft Excel, Word, PowerPoint and Outlook)
• Ability to adapt to change in a dynamic environment
• Willingness to be both innovative and creative
• Excellent analytical, interpersonal, presentation and customer relationship building skills
• Ability to interface with all levels of management
• Ability to interface with external vendors and customers
• Strong execution focus: solutions- and results-oriented
• Experience with developing Key Opinion Leader support through Medical Advisory Boards and Symposia
• Strategic mindset with an ability to prioritize short- and long-term goals
• Experience in the area of Endocrinology is an asset
• Superior organization and planning skills
• Ability to work independently and under minimal supervision
• Ability to manage multiple projects and priorities in a fast-paced environment

Working Conditions:

• This role is based at our headquarters in Mississauga, ON.
• Up to 20% travel required for customer and vendor visits and industry conferences.

How We Hire:

At BioSyent, we do not use AI to screen applications or select candidates for interviews. Every application is reviewed by a member of our hiring team.

Our recruitment process uses the Fitzii application system, which may employ artificial intelligence (AI) to support application screening.

At BioSyent, employees are our most important asset. We prioritize your health, well-being, and growth:

• Medical & Dental Coverage
• Life Insurance & Long-Term Disability
• Employer-Matched Employee Share Purchase Plan