Brand Storyteller & Content Strategist

Smartrend Manufacturing Group (SMG); Winnipeg; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Health Care Spending Account

RRSP matching

Employee events

Job summary

Smartrend Manufacturing Group (SMG) is seeking a Content & Communications Specialist to develop compelling content that strengthens brand awareness and supports growth across SMG and First Light Safety Products (FLSP).

You will strategize, create, publish and report on content across social media, websites, email campaigns, industry publications, marketing materials, press releases and recruitment marketing, collaborating with Sales, Product, HR and other teams.

Qualifications

• Degree in Marketing, Communications, or related field.
• 4+ years in marketing, communications, or related roles.
• Strong copywriting with engaging storytelling.
• Ability to translate data into clear content.

Responsibilities

• Cross-Functional Collaboration: Partner with marketing, sales, product, HR and leadership to extract content and stories.
• Content Planning & Scheduling: Plan and schedule high-quality content aligned with goals.
• Multi-Channel Writing & Editing: Write, edit, and proofread content across channels.
• Brand Consistency: Ensure assets are accurate and aligned with guidelines.
• Ad-hoc Projects: Contribute to additional marketing initiatives as needed.

Skills

Strong copywriting

Content strategy

Storytelling

Cross-functional collaboration

Organizational skills

Interpersonal communication

Data-to-content transformation

Travel ability

Education

Bachelor's degree in Marketing/Communications or related field

Job description

Smartrend Manufacturing Group (SMG) is seeking a Content & Communications Specialist to develop compelling content that strengthens brand awareness and supports growth across SMG and First Light Safety Products (FLSP).

You will strategize, create, publish and report on content across social media, websites, email campaigns, industry publications, marketing materials, press releases and recruitment marketing, collaborating with Sales, Product, HR and other teams.