Content Marketing Strategist — Live Events & Digital Growth

The MRG Group; Toronto; On-site; CAD 55,000 - 90,000; Full time

Benefits offered by this job

Concert access

Free concerts

Casual dress code

Job summary

The MRG Group seeks a Content Marketing Specialist to own multi-channel content strategy across The MRG Group brands. You’ll craft organic social campaigns, drive email ecosystems, and produce dynamic on-site video coverage at concerts and events.

You’ll analyze KPI data to optimize engagement and revenue, while shaping brand voice across MRG Live and related properties. You will attend concerts and live events to capture high-value multimedia content, collaborate with marketing, operations,

Qualifications

• Experience managing social media, community management, copywriting, content capturing and creation (1–2 years).
• Fluent with current social platforms and algorithms.
• Ability to create unique static and video content and report key metrics.

Responsibilities

• Plan, execute, and deliver organic strategies across social channels and email drops.
• Coordinate on-site content coverage at concerts and live events, including evenings and weekends.
• Develop automated pre-sales and lifecycle customer journeys in CRM systems.
• Extract and present monthly performance data to optimize content and drive ticket sales.
• Identify and engage digital creators and influencers for campaigns.
• Design and scale data-collection campaigns with cross-functional collaboration.
• Write copy in multiple brand voices for venues, promoters, and partners.
• Lead a small team and manage daily workflows and growth.

Skills

Social media management

Copywriting

Video content creation

Email marketing

Analytics & reporting

CRM platforms

On-site event coverage

Team leadership

Education

Bachelor's degree in Marketing or related field

Tools

Facebook Business Manager

Sprout Social

TikTok Analytics

Google Analytics

Job description

The MRG Group seeks a Content Marketing Specialist to own multi-channel content strategy across The MRG Group brands. You’ll craft organic social campaigns, drive email ecosystems, and produce dynamic on-site video coverage at concerts and events.

You’ll analyze KPI data to optimize engagement and revenue, while shaping brand voice across MRG Live and related properties. You will attend concerts and live events to capture high-value multimedia content, collaborate with marketing, operations,