Brand Specialist - E-MTB

SRAM; Vancouver; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Life insurance

Long-term disability

Paid time off

Annual bonus

Job summary

SRAM is seeking a seasoned marketing professional to plan, develop, and manage promotional initiatives within the E-MTB value stream, enhancing brand value, messaging, and positioning globally.

The role involves collaborating with customers, partners, and cross-functional teams, managing budgets, promoting ambassadors, and executing social media strategy. Travel up to 40% domestically and internationally; strong communication and budget skills required.

Qualifications

• BS/BA in Marketing or similar field.
• 5+ years of experience in marketing, communications, PR, or related field.
• Demonstrated ability to build and execute global brand strategies.
• Strong written, verbal, and presentation communication skills.
• Experience with budget analysis and planning.
• Knowledge of print and digital marketing.
• Proficiency with MS Office and Adobe Creative Suite.

Responsibilities

• Serve as key developer of promotional strategy for the product line.
• Collaborate with customers on partnership promotion.
• Partner with cross-functional teams to achieve go-to-market promotional goals.
• Develop product messaging, look, feel, tone, and naming aligned with SRAM's mission, identity, and core values.
• Manage spend within the allocated budget.
• Identify and recruit ambassadors and athletes.
• Develop and execute social media strategy.
• Partner with the brand team on content development including stories, video, and copy.

Skills

Brand strategy

Communications

Budget analysis

Digital marketing

Print marketing

Education

BS/BA in Marketing or similar field

Tools

MS Office

Adobe Creative Suite

Job description

Overview

Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors.

Responsibilities

• erve as the key developer of promotional strategy for the specified product line
• Collaborate with customers on partnership promotion
• Partner with cross-functional teams to achieve go-to-market promotional goals
• Develop product messaging, look, feel, tone, and naming aligned with SRAM's mission, identity, and core values
• Manage spend within the allocated budget
• Identify and recruit ambassadors and athletes
• Develop and execute social media strategy
• Partner with the brand team on key content development including stories, video, and copy
• Perform other duties as assigned

Qualifications

• BS/BA in Marketing or similar field, or equivalent experience
• 5+ years of experience in marketing, communications, PR, or a related field
• Demonstrated ability to build and execute global brand strategies
• Strong written, verbal, and presentation communication skills
• Experience with budget analysis and planning
• Knowledge of print and digital marketing
• Proficiency with MS Office and Adobe Creative Suite
• Knowledge of bicycle mechanics and the global bike industry
• Additional Information
• Scope: Global
• Travel: Up to 40% domestically and internationally, including weekends
• Physical Requirements
• Ability to stand for extended periods at events
• Ability to lift up to 50 pounds
• Advanced bike riding ability to support brand promotional objectives
• Compensation and Benefits:
• Benefits include group health insurance plans covering medical, dental, vision, and ancillary options, as well as 401(k) match, life insurance, long-term disability, and paid time off.
• Salary range is CAD $70,000 to CAD $90,000 based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance.

About SRAM

SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.