Marketing Specialist

LBMX; London; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Health spending account

Employee assistance program

Vacation and personal days

GRSP contributions

Flexible summer hours

Education subsidies

Parental leave top-up

Home office allowance

Job summary

LBMX, a London, Ontario-based SaaS company, is seeking a Marketing Specialist to grow its brand presence and pipeline through content, demand generation, social media, and events. You will craft content, nurture leads, support the Accelerate executive summit, and collaborate with the CRO and sales to drive revenue.

You will plan campaigns, manage marketing automation, and build compelling sales assets while maintaining LBMX's brand voice across channels.

Qualifications

• 2–4 years of experience in a marketing role, ideally in B2B software, SaaS, or a related industry.
• Strong writing and editing skills with a portfolio of content.
• Hands-on experience with demand generation tools and CRMs.
• Comfort managing social channels and analyzing performance data.
• Basic video editing skills and an eye for engaging content.
• Excellent project management and ability to juggle campaigns and deadlines.

Responsibilities

• Plan, write, and publish content across blogs, case studies, white papers, and web copy for buying groups, suppliers, and retailers.
• Maintain LBMX's content calendar and ensure cadence aligned to campaigns.
• Keep messaging consistent with LBMX's brand voice and market positioning.
• Build multi-channel demand generation campaigns to drive qualified leads for sales.
• Manage marketing automation and CRM workflows and report on campaign performance.
• Collaborate with leadership to align campaigns with revenue targets and accounts.
• Own LBMX's LinkedIn presence and monitor social performance for engagement.
• Create and maintain sales collateral and partner with sales to keep materials sharp.

Skills

Content writing

Campaign management

Demand generation

Social media marketing

Video editing

Project management

Marketing automation

CRM tools

Collaboration with sales

Live events support

Tools

HubSpot

Marketo

Salesforce

Premiere Pro

Job description

Marketing Specialist

About LBMX

LBMX is a dynamic and growing SaaS company with an international perspective, proudly based in London, Ontario. As we continue our strong growth trajectory, we’re looking for talented, driven, and collaborative individuals to join us and help shape what’s next.

Recognized as one of Canada’s Top 100 Employers, LBMX combines strong performance with a people-first culture. We believe in building meaningful careers, supporting work-life balance, and creating an environment where your contributions are valued and your growth is encouraged.

At LBMX, you’ll have the opportunity to grow, contribute meaningfully, and be part of a team building something exceptional.

Position Description:

The Marketing Specialist is a versatile marketing professional responsible for building LBMX's brand presence and pipeline across content, demand generation, social media, and events. This role creates the content and campaigns that educate the market, equips the sales team with the materials they need to sell, and brings LBMX's story to life through video and social channels. The Marketing Specialist also plays a key role in marketing support for Accelerate, LBMX's annual executive summit for buying group leaders. Working closely with the Chief Revenue Officer and the sales team, the Marketing Specialist helps ensure marketing activity translates directly into qualified pipeline and revenue.

Positions Available: 1

What you will do:

• Plan, write, and publish content – blog posts, case studies, white papers, and web copy – that speaks to buying groups, suppliers, and independent retailers.
• Maintain and evolve LBMX's content calendar, ensuring a steady cadence of content aligned to campaigns and industry moments.
• Keep messaging consistent with LBMX's brand voice and market positioning across all content.
• Build and execute multi-channel demand generation campaigns (email, web, paid, and organic) to drive qualified leads for the sales team.
• Manage marketing automation and CRM workflows to nurture leads through the funnel, and report on campaign performance against pipeline targets.
• Partner with the Chief Revenue Officer and sales leadership to align campaigns with revenue priorities and target accounts.
• Own LBMX's day-to-day social media presence (primarily LinkedIn), planning and publishing content that builds brand awareness and engagement.
• Monitor social channels, engage with the LBMX community, and track performance metrics to refine what's working.
• Create and maintain sales collateral – pitch decks, one-pagers, battlecards, and proposal templates – that help the sales team tell a consistent, compelling story.
• Act as a liaison between marketing and sales, gathering feedback from the field to keep materials sharp and relevant.
• Support onboarding of new sales hires with marketing and product messaging training.
• Support planning and promotion of Accelerate, LBMX's annual executive summit for buying group leaders, including pre-event marketing, on-site materials, and post-event follow-up.
• Coordinate with the events team and external partners to ensure marketing deliverables (invitations, signage, presentations, attendee communications) are ready on schedule.
• Capture and repurpose Accelerate content (sessions, testimonials, highlights) into marketing assets used throughout the year.
• Plan, shoot, and edit video content – customer testimonials, product walkthroughs, event recaps, and social clips – using in-house tools and freelance or contract support as needed.
• Build high quality video assets for marketing, events and other channels in line with brand guidelines.
• Plan and coordinate the production of new marketing asset (e.g., 30 second video, 60 second video) as necessary.

What you will bring:

• 2–4 years of experience in a marketing role, ideally in B2B software, SaaS, or a related industry.
• Strong writing and editing skills, with a portfolio of content the candidate can point to.
• Hands-on experience with demand generation tools (e.g., HubSpot, Marketo, or similar) and CRM platforms (e.g., Salesforce).
• Comfort managing social media channels and analyzing performance data to inform strategy.
• Basic video editing skills (e.g., Premiere Pro, CapCut, or similar) and an eye for what makes video content engaging.
• Excellent project management skills, with the ability to juggle multiple campaigns and deadlines without dropping the ball.
• A collaborative mindset and comfort working closely with sales and revenue teams.
• Experience supporting live events or conferences is an asset.
• Excellent written communication, organization, and attention to detail.
• High degree of professionalism, initiative, accountability, and ability to work independently.

Compensation

Salary Range: $ annually, based on experience and qualifications

What You Can Expect at LBMX

• Competitive compensation and a comprehensive benefit package, including a health spending account and employee assistance program
• Three weeks’ vacation and five personal days to start, plus additional paid LBMX holidays throughout the year
• Company matched GRSP contributions
• Flexible summer hours and a strong commitment to work-life balance
• Education subsidies to support your professional growth
• Maternity, Parental, and Compassionate Care Leave top-up program
• $500 new hire home office allowance

LBMX is committed to building an inclusive workplace. We encourage applications from qualified individuals of all backgrounds, and we are dedicated to providing accommodations throughout the recruitment and employment process. If you require accommodation at any stage, please let us know.