Senior Product Marketing Manager

Pro-Spin Sports; Toronto; On-site; CAD 90,000 - 110,000; Full time

Job summary

A leading sports brand in Toronto is seeking a Senior Product Marketing Manager to lead the full product lifecycle from insight to launch. The ideal candidate will have over 8 years of experience in CPG product marketing, with strong consumer instincts and a background in lifestyle or sports. Responsibilities include managing supplier relationships, developing pricing strategies, and executing product launches. Passion for racket sports is essential for this role in a hybrid work environment.

Qualifications

• 8+ years in CPG product development and marketing, ideally in lifestyle or sports.
• Experience taking products from concept to market launch.
• Ability to manage supplier relationships effectively.

Responsibilities

• Lead the full product lifecycle from insight to launch.
• Develop and manage supplier relationships for prototypes.
• Create pricing strategies and execute product launches.

Skills

Product development

Consumer insights

Product marketing

Supplier management

Commercial thinking

Racket sports knowledge

Job description

Senior Product Marketing Manager — Pro-Spin Sports Toronto, ON | Hybrid | Full-Time | Reports to Founder & CEO

About Pro-Spin

Pro-Spin is a founder-led, high-growth global racket sports brand built on the promise of Performance for Everyday. We generate approximately $20M CAD in annual revenue across North America and Europe via Amazon, Walmart, and Shopify — and we're actively expanding into new categories and markets across table tennis, pickleball, padel, and beyond.

The Opportunity

This is a career-defining role for a seasoned CPG product marketer who wants to own something. You'll lead the full product lifecycle — from consumer insight and concept through supplier development, prototyping, testing, and launch — working directly with the founder and a talented Senior Art Director.

You’ll be hands-on: touching prototypes, iterating with suppliers, and making decisions that shape what goes to market. As we grow, you’ll build and lead a product team to expand our innovation output into accessories, bags, cases, and soft goods.

What You’ll Own

• The full innovation pipeline and roadmap across Table Tennis, Pickleball, and Padel
• End-to-end product development from concept through production approval
• Supplier relationships and prototype development with our overseas manufacturing partnersProduct positioning, naming, and packaging strategy in partnership with our Senior Art Director
• Pricing strategy, launch execution, and product lifecycle management
• A structured athlete and coach testing process — including on-court testing with the founder

Who You Are

• 8+ years in CPG product development and product marketing, ideally in lifestyle, sports, or outdoor
• You've taken products from concept to shelf and have the launch scars to prove it
• Strong consumer instincts, creative sensibility, and sharp commercial thinking
• Experienced managing supplier relationships through prototype iteration
• Self-directed — you don't need to be managed, you figure out what needs to happen and make it happen
• You play at least one racket sport. This is a real part of the job.

How to Apply

Send your resume to [e-mail] and tell us about a product you're genuinely proud of — what made it hard, and what made it worth it. That tells us more than a cover letter ever could.