Brand Marketing Specialist (12-Month Contract)

Loblaw Companies Limited; Brampton; On-site; CAD 60,000 - 83,000; Full time

Job summary

Loblaw Companies Limited in Canada is seeking a Specialist, Brand Marketing on a 12-month contract to support rapid marketing campaigns. You’ll partner with internal teams and agencies to plan, execute and optimize initiatives, analyzing insights to drive impact and ensure brand guidelines are followed.

Ideal candidates have 1-3 years of experience, strong project management skills, and hands-on experience with traditional and digital media.

Qualifications

• Balancing delivery for multiple projects in a fast-paced environment.
• Brand communications, creative & media strategy (traditional and digital media).
• Knowledge of general marketing strategy and business principles.
• Developing insights from data & analytics.
• Project management.
• 1-3 years of experience.

Responsibilities

• Campaign Planning: Supports the brand team in developing the marketing brief, including compiling consumer/business insights and pulling in relevant past campaign data.
• Campaign Execution - Creative: Coordinates with internal/external agency counterparts and partners for review and approval of creative; ensures alignment with brand guidelines.
• Campaign Execution - Deployment: Coordinates campaign deployment, monitors in-flight campaigns, and implements optimization decisions.
• Optimization, Innovation & Best Practices: Contributes to post-mortem processes and documents findings.
• Campaign Metrics & Tracking: Supports budget planning, dashboards, and research to inform activity.
• Billing: Oversees budget control reports and vendor invoices.
• Delivering on day-to-day marketing activities, timeline management and plan execution.
• Accurate/up-to-date budget tracking and reporting.
• Successful execution of projects.
• Contribution to the achievement of campaign objectives.

Skills

Brand communications

Creative & media strategy

Marketing strategy

Data analytics

Project management

1-3 years experience

Job description

Loblaw Companies Limited in Canada is seeking a Specialist, Brand Marketing on a 12-month contract to support rapid marketing campaigns. You’ll partner with internal teams and agencies to plan, execute and optimize initiatives, analyzing insights to drive impact and ensure brand guidelines are followed.

Ideal candidates have 1-3 years of experience, strong project management skills, and hands-on experience with traditional and digital media.