Brand Marketing Specialist - 12-Month Campaign & Growth

Loblaw; Brampton; On-site; CAD 60,000 - 83,000; Full time

Job summary

Loblaw Companies Limited in Canada is seeking a Brand Marketing Specialist (12-month contract) to support the development and execution of marketing campaigns. You will work with cross-functional teams to translate insights into campaign delivery and ensure alignment with brand guidelines.

You will assist in campaign planning, coordination with agencies, budgeting, dashboards, and post-mortem reporting. Ideal candidates have 1–3 years of experience in brand communications, marketing strategy,

Qualifications

• 1-3 years of experience in brand marketing or related field.
• Strong understanding of marketing principles and campaign lifecycle.
• Ability to derive insights from data and apply to campaigns.

Responsibilities

• Campaign Planning: supports the brand team in developing briefs and pulling in past data.
• Campaign Execution - Creative: coordinates with agencies and partners to review and align creative with brand guidelines.
• Campaign Execution - Deployment: supports timely launch and optimization of campaigns.
• Optimization, Best Practices: contributes to post-mortem reports and documents findings.
• Campaign Metrics & Tracking: assists with budget tracking and dashboards.

Skills

Brand management

Digital marketing

Project management

Data analytics

Marketing strategy

Job description

Loblaw Companies Limited in Canada is seeking a Brand Marketing Specialist (12-month contract) to support the development and execution of marketing campaigns. You will work with cross-functional teams to translate insights into campaign delivery and ensure alignment with brand guidelines.

You will assist in campaign planning, coordination with agencies, budgeting, dashboards, and post-mortem reporting. Ideal candidates have 1–3 years of experience in brand communications, marketing strategy,